Manager Performance Marketing E-Commerce Europe

PUMA Group; Herzogenaurach; Vor Ort; EUR 50.000 - 65.000; Vollzeit

Zusammenfassung

A leading global sports brand in Herzogenaurach is seeking a Performance Marketing Specialist to drive revenue through marketplace strategies. Candidates should have 2-3 years of experience, strong analytical skills, and familiarity with e-commerce platforms like Amazon and Zalando. The role requires hands-on management of marketing budgets and performance, optimizing campaigns to meet KPIs., and collaborating with cross-functional teams.

Qualifikationen

• 2-3 years experience in performance marketing with marketplace/retail media.
• Hands-on experience with Zalando, About You, Otto, and Amazon.
• Strong analytical skills with ability to translate insights into actions.

Aufgaben

• Develop and execute marketing strategy for revenue via marketplaces.
• Manage marketing budget and performance KPIs.
• Optimize campaigns and troubleshoot performance issues.

Kenntnisse

Performance marketing experience

Marketing strategy development

Data analysis

Project management

Affiliate marketing knowledge

E-commerce platform familiarity

Consumer-first mindset

Fluency in English

Jobbeschreibung

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

• Develop, plan, and execute the performance marketing strategy for driving revenue via marketplaces like Amazon, About You, OTTO, Zalando etc.
• Take over all key responsibilities, define and monitor the marketing budget and business KPIs for new and existing marketplaces and manage them to performance, efficiency, and profitability
• Data-driven mindset and operative experience to troubleshoot campaigns, optimize partner performance, and identify opportunities for improvement
• Leverage any upper-funnel activations via other teams to drive mid-lower funnel KPIs
• Oversee promotional marketing efforts, including deals, flash sales, promotions, and sponsored products, etc.
• Challenge given structures, identify inefficiencies and drive for synergies and solutions for the marketplace setup
• Manage the European affiliate and partnership program with our partner agency.
• Optimize, trouble-shoot campaigns, identify opportunity for growth and improvements across Coupon Sites, Loyalty programs, Price Compares, Corporate benefits Platforms, Influencer networks or other
• Lead the reporting and analysis of the affiliate program, including pulling and building reports from Google Analytics and the affiliate network’s platform
• Collaborate internally across multiple teams to provide expertise, share knowledge, and keep PUMA current with Affiliate best practices
• Work in cross-functional teams to plan and execute campaigns to reach our company goals
• Closely collaborate and partner with the Eu marketplace team and broader.com teams on affiliate side
• Build and maintain strong relationships with all partners across marketplaces and affiliate.

YOUR TALENT

• 2-3 years experience proven track record and results in performance marketing with relevant experience in marketplace/retail media and affiliate
• Hands-on experience and high comfort level working with Zalando/ZMS, About You, Otto, Amazon, respective media platforms and account teams
• Familiarity with Affiliate marketing across networks and key growth drivers
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Hands on, Solution-oriented and self-driven
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Retail, sportswear, or fashion industry experience/interest highly preferred
• Fluency and work proficiency in English, additional languages are a plus

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.