Manager Marketing Tech & Analytics (mfd), Part-Time 20h

Sanoptis; Berlin; Vor Ort; EUR 40.000 - 60.000; Teilzeit

Zusammenfassung

A leading network of eye clinics in Berlin is seeking a Manager Marketing Tech & Analytics to optimize their tech stack and CRM systems. This role involves building performance dashboards, analyzing marketing metrics, and ensuring compliance with data protection regulations. The ideal candidate holds a degree in a relevant field, has experience in data analysis and marketing technologies, and is proficient in English and German.

Leistungen

Competitive compensation

Autonomy and creative freedom

Professional development opportunities

Mental health support

Subsidized fitness membership

Inclusive culture

Qualifikationen

• Professional experience as a data analyst with marketing technologies is essential.
• Strong proficiency with GA4, GTM and other marketing platforms.
• Up-to-date knowledge of data protection regulations.

Aufgaben

• Manage and optimize marketing technology stacks.
• Support development of API for various systems.
• Analyze and report marketing metrics.

Kenntnisse

Data analysis

CRM management

Dashboard creation

Experience with GA4

Data visualization

Project management

Problem-solving

Language proficiency in English

Technical understanding of APIs

Ausbildung

Degree in marketing, computer science, business informatics or related discipline

Tools

Tableau

Power BI

BigQuery

HTML

CSS

JavaScript

SQL

Jobbeschreibung

Intro

Welcome to Sanoptis a leading network of modern eye clinics and ophthalmology practices with over 440 locations throughout Europe. Our vision is to improve well-being and quality of life through first‑class ophthalmological treatment. Our innovative decentralized model enables our partner locations to operate independently and to focus on the individual needs of their patients. At the same time they are part of a larger network with strong partners which offers them synergies state‑of‑the‑art technology and many other benefits.

Do you combine tech affinity with data‑analytics to create conclusive dashboards? Then you’ve come to the right place!

In this role you will support Sanoptis growth by building performance dashboards and ensuring CRM systems are operational. You will optimize their use for us and our eye clinics based on comprehensive marketing data. Your knowledge of analytics and building the right tech stack will enable our management and our clinics to make informed decisions based on high‑quality underlying data.

Join our team in Berlin as soon as possible as a Manager Marketing Tech & Analytics (m / f / d) - part‑time (20 hours).

In this role you will

Manage our tech stack: You will manage and optimize our marketing technology stacks (e.g. CRM marketing automation web analytics CDP). You will prepare the tech stack to be able to integrate data from GA4, Google Ads, Meta Ads, TikTok Funnel, and Zapier into a cohesive and comprehensive dashboard. This will include collaborating with in‑house IT and external service providers to implement new technologies. Finally you will provide training and support to the marketing team in the use of marketing tools.

Optimize our CRM: You will support the development of the API between the patient management system, booking calendars and reporting. You will design and develop an intuitive, user‑friendly dashboard that effectively visualizes key performance metrics. The goal is to enable the dashboard to facilitate data comparison on a daily and weekly basis. Ensuring data quality and integration between the various systems is your top priority. The development of automation solutions for campaign management and lead scoring rounds out this area of responsibility.

Create Analytics and insightful Reporting: You will be responsible for analyzing and reporting marketing metrics to identify optimization potential. You will foster the automation of data updates and report generation processes. Potentially you will replicate the dashboard for additional clinics based on the initial project’s success. You will also provide support with the personalization and segmentation of marketing; doing so you will ensure compliance with data protection guidelines (GDPR, CCPA) when handling customer data.

Your profile includes

• A successfully completed degree in marketing, computer science, business informatics or a related discipline.
• Professional experience as a data analyst with marketing technologies – particularly in the areas of CRM, marketing automation and web analytics. Therefore you will bring experience with dashboard creation and database/data warehouse building with BigQuery or other tools.
• Strong proficiency with GA4, GTM and other marketing platforms alongside a technical understanding of API interfaces, databases and tracking technologies and ideally have experience using HTML, CSS, JavaScript or SQL and data manipulation.
• Expertise in data‑visualization tools such as Tableau, Power BI or similar. Your analytical and problem‑solving skills are excellent and demonstrate an understanding of digital customer journeys and personalization strategies.
• Experience in project management skills in interdisciplinary teams demonstrating strong communication and problem‑solving skills.
• Up‑to‑date knowledge of data protection regulations and IT security.
• Language level C1 in English at least. German on level B2‑C1 is a strong benefit.

Sanoptis offers

• Competitive Compensation : A highly competitive salary package complemented by an annual performance‑based bonus tied to individual and company performance goals.
• Autonomy and Creative Freedom : The opportunity to work independently and contribute comprehensively with innovative ideas thanks to flat hierarchies and short decision‑making processes thereby strengthening our organization.
• Professional Development : Take advantage of opportunities for continuous learning and growth through training, online academies, workshops and industry conferences.
• Mental Health Support : Access to psychologists and mental health programs to promote a healthy work‑life balance.
• Physical Well‑being : A subsidized membership at Wellpass Fitness Center prioritizing your physical health.
• Inclusive Culture : Join a talented and diverse team with a warm office culture and team events.

Equal Opportunities

At Sanoptis we value talent, passion and attitude over specific experience. We welcome applicants from diverse backgrounds and prioritize equal opportunities for all.

Contact

If you’re ready to help shape the digital future of ophthalmology we want to hear from you! Apply now to join our dynamic team and make a meaningful impact on people’s lives.

About us

With over 440 locations across Europe, Sanoptis is a strong network of modern eye clinics and ophthalmology practices. Thanks to excellence, innovation and close collaboration with our physicians we are now a leader in the industry. Partnering with Sanoptis means maintaining your entrepreneurial freedom while benefiting from the advantages of our network such as growth financing, knowledge transfer and synergy effects. Our vision is to improve people’s well‑being and quality of life across the board through first‑class ophthalmological care.