Manager Corporate Brand Management - Corporate Brand Strategy

Boehringer Ingelheim; Ingelheim am Rhein; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A global healthcare company is seeking a Manager for Corporate Brand Management to enhance its brand globally. This role demands strategic brand management expertise, collaboration across teams, and alignment with corporate identity. Ideal candidates will have a degree in Business, Marketing, or related fields, coupled with strong interpersonal skills and knowledge of design governance. The position is located in Ingelheim am Rhein, Germany, and offers an inclusive workplace culture focused on personal development and healthcare innovation.

Leistungen

Career development opportunities

Health and wellbeing programs

Qualifikationen

• Deep understanding of brand management.
• Strong ability to align with corporate brand identity.
• Proficient in design system approaches.

Aufgaben

• Provide strategic counsel for evolving branding needs.
• Contribute to governance of corporate brand.
• Oversee consistency in brand application.
• Gather insights to optimize the corporate brand.

Kenntnisse

Strategic brand management

Interpersonal skills

Design tools knowledge

Governance approaches

Collaboration

Adaptability

Command of English

Command of German

Ausbildung

Bachelor’s Degree in Business Administration, Marketing, Psychology, Humanities, or related field

Jobbeschreibung

The Position

Join our team as a Manager Corporate Brand Management and play a key role in driving the global expansion of our corporate brand. Do you have a deep strategic understanding of brand management and a passion for brand design, are thinking on your feet, and driving change through collaboration? We're excited to invite you to join our team at Boehringer Ingelheim. Your expertise will be key in implementing and operationalizing our corporate brand.

Tasks & responsibilities

• You will provide strategic counsel and guidance to assess and adopt evolving branding needs, ensuring alignment with Boehringer Ingelheim’s Corporate Brand Identity and brand architecture. In this capacity, you will collaborate closely with other functions within Corporate Affairs as well as senior management
• Your expertise will allow you to actively contribute to the evolution and governance of Boehringer Ingelheim’s Corporate Brand, ensuring it supports current business needs while fostering future growth
• In addition, you will take an active role in supporting the activation and operationalization of the Corporate Brand Identity. By offering consultancy and building a comprehensive library of brand assets, you will empower the organization to effectively utilize its branding tools
• A key part of your responsibilities will be to oversee the governance of the Corporate Brand framework and identity. You will monitor and steer its consistent application across all functions, businesses, and geographies to ensure alignment with our global standards
• Through close collaboration with other teams, you will gather valuable insights and establish feedback loops. These efforts will help inform the organization about the success of its branding activities and enable continuous optimization of the Corporate Brand

Requirements

• Bachelor’s Degree in Business Administration or Marketing; alternatively Psychology, Humanities, Social Sciences, or other in connection with several years relevant work experience in a matrixed organization (e.g. in an agency or consultancy)
• Strong knowledge of brand identity and management topics, including design system approaches, and a profound understanding of applying design tools and/or software
• Very good knowledge of governance approaches and how to ensure consistency across geographical and functional layers
• Excellent interpersonal and consultancy skills, paired with an innovative and creative mindset with a strong focus on strategic design topics
• Ability to achieve objectives and deliver results within quality, time, and budget constraints
• A collaborator who prefers an inclusive approach
• Natural curiosity and a willingness to learn and adapt
• Strong command of English required and a good command of German preferred

Ready to contact us?

If you have any questions about the job posting or process - please contact our HR Direct Team, Tel: [phone] or via mail: [e-mail]

Recruitment process

Step 1: Online application - The job posting is presumably online until November 21th, 2025. We reserve the right to take the posting offline beforehand. Applications up to November 6th, 2025 are guaranteed to be considered.

Step 2: Virtual meeting up to and including the beginning of January 2026

Step 3: On-site interviews are planned for mid-January 2026

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com