Local Marketing Manager - Germany

myPOS; München; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Annual salary reviews

MyPOS Academy for upskilling

LinkedIn Learning access

Training and development budget

Refer a friend bonus

Teambuilding and networks

Zusammenfassung

myPOS is expanding its marketing leadership in Germany. The Local Marketing Manager will own Germany market strategy, local activations, and cross‑functional collaboration with central teams to tailor positioning and campaigns for German customers and SMBs.

This role emphasizes strong field and partner marketing, local insights, and influencer/PR management. You will work closely with sales and partners to drive lead generation and market growth, while ensuring localization of assets and

Qualifikationen

• Five years of experience in country/field growth marketing, ideally fintech or SaaS.
• Experience owning marketing at market level with channel prioritisation.
• Fluency in German and English required.

Aufgaben

• Define the local partner marketing approach for Germany aligned with regional strategy.
• Own Germany-specific field marketing initiatives (trade shows, events, activations).
• Define market-specific lead generation inputs for direct sales and partnerships.
• Shape and localise central positioning, launches, and campaigns for the German market.
• Provide market insights to central marketing and product teams and manage local influencers/PR.

Kenntnisse

Country marketing

Field marketing

German fluency

English fluency

Partner marketing

Fintech awareness

Jobbeschreibung

At myPOS, we’re all about helping businesses grow and get paid. We make payments simple, smart, and accessible for everyone, but we’re more than just payment solutions—myPOS is a partner in growth. From free multicurrency accounts to powerful e-commerce tools, we’re here to support business owners of all sizes and everyone out there who dreams of starting their own business.

As we are expanding our team, we’re looking for Marketing Manager to help us make a real difference in the Fintech industry. Ready to join us and shape the future of payments? Let’s make it happen! Germany is a priority market for myPOS and a highly competitive, strategically important market with significant growth potential across SMB segments. While we have a relatively small presence currently, it is a strategic priority for the company to grow and invest in the market.

We are looking for a Local Marketing Manager to own the local marketing approach, grow our market relevance, and represent Germany and the German speaking DACH region within the wider organisation.

About the role:

The Local Marketing Manager for Germany is the local owner of marketing strategy and activation in the German market. The role defines how myPOS goes to market in Germany, shapes and localises central positioning and initiatives, and ensures that insights from the market inform central marketing, product, and commercial priorities.

The role combines strategic judgement with hands‑on responsibility. It requires close alignment with central teams while maintaining clear ownership of local priorities, pilots, and performance in close collaboration with the German country, sales and partner management.

What you’ll do:

Partners

• Define the local partner marketing approach for Germany, aligned with regional partner strategy and commercial objectives.

• Define partner‑specific lead generation inputs for partnership managers, including prospeciting lists and targeting criteria.

• Support partner recruitment through market‑facing messaging, value propositions, and acquisition initiatives.

• Contribute to building and sustaining reseller communities through events, communications, and shared initiatives.

Field marketing and direct sales support

• Own Germany‑specific field marketing initiatives, including trade shows, business events, city‑level activations, and targeted local programmes.

• Ensure field activity supports direct sales objectives through clear target segments, offers, and follow‑up mechanisms.

• Define market‑specific lead generation inputs for direct sales, including prospecting lists and targeting criteria, informed by local knowledge and sales feedback.

• Maintain a structured working relationship with local sales teams, feeding back insights on lead quality, objections, conversion drivers, and market signals to other teams.

Go‑to‑market strategy and local ownership

• Act as the primary marketing point of contact for Germany/DACH within myPOS.

• Shape and localise central positioning, launches, and campaigns to reflect German customer needs, buying behaviour, and competitive dynamics.

• Monitor competitors’ offers, pricing signals, channels, partnerships, and messaging, and convert insights into clear strategic recommendations.

• Own local marketing prioritisation, including budget allocation within agreed frameworks, ensuring focus on initiatives with clear commercial or market impact.

• Initiate and run locally informed marketing pilots, using German/DACH market knowledge to identify opportunities and working with regional stakeholders on approval, measurement, and scale.

• Provide structured market insights to central marketing and product teams, covering customer needs, acquisition barriers, messaging performance, and channel effectiveness.

• Own the local approach to influencers and PR, in coordination with central teams and external partners where relevant.

• Ensure accurate and timely localisation of marketing assets, content, and communications for the German market.

This role is perfect for you if you have:

• At least five years of experience in country, field, growth marketing, ideally within fintech, SaaS, or a fast‑moving technology environment.

• Experience owning marketing at market level, including prioritisation across channels, initiatives, and audiences.

• A strong understanding of the German/DACH SMB landscape, customer behaviour, and local media and distribution channels.

• Startup mindset, comfortable working from “0” to build a function and marketing presence in a core strategic market.

• Sense for effective “Guerilla marketing” in financial services

• Experience working with direct sales teams and partner or reseller‑led growth models.

• Comfort operating in a matrix organisation with central and local stakeholders.

• Experience in people management.

• Fluency in German and English.

• A disciplined, accountable working style, with sound judgement and attention to detail.

Why you should join myPOS:

• Vibrant international team operating in hi‑tech environment

• Annual salary reviews, promotions and performance bonuses

• myPOS Academy for upskilling and training

• Unlimited access to courses on LinkedIn Learning

• Annual individual training and development budget

• Refer a friend bonus as we know that working with friends is fun

• Teambuilding, social activities and networks on a multi‑national level

Who we are:

Since 2014 we’ve been all about making payments easier and more accessible for businesses of all shapes and sizes. Whether you’re at the counter, selling online, or on the move, we’ve got businesses covered with smart, accessible and affordable solutions that keep things easy.

Our mission? It’s simple. Help businesses get paid by taking advantage of modern tech and innovative ideas, so payment challenges are a thing of the past.

Pro tip:

Take it easy about meeting every requirement - this job description is just that, a job description! Even if you don’t tick every box, want you to apply anyway! This is your chance to grow, learn, and build your career with us. We value potential over perfection, and we are all about mutual growth!

myPOS is committed to providing equal employment opportunities. All qualified candidates will be considered for employment without discrimination based on age, ancestry, colour, marital status, national origin, physical or mental disability, medical condition, veteran status, race, religion, sex, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations, and ordinances.

Your application will be confidentially reviewed in line with the General Data Protection Regulation (GDPR). Personal information will be used solely for the job application and will be stored for a period needed by the application process. Only short-listed candidates will be contacted. Good luck!