Lifecycle Marketing Manager, Growth

Hinge Health; Deutschland; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Hinge Health is seeking a Growth Marketing Manager in Germany to lead engagement initiatives through lifecycle marketing campaigns. This hybrid role combines designing multi-channel strategies with collaboration across product and clinical teams to enhance member outcomes.

The ideal candidate has experience in managing lifecycle marketing, utilizing AI tools for personalized communications, and working alongside diverse teams.

Qualifikationen

• Experience in managing lifecycle marketing campaigns.
• Proficiency in designing multi-channel marketing strategies.
• Ability to collaborate with cross-functional teams including clinical and product.

Aufgaben

• Lead initiatives to drive member engagement through lifecycle marketing.
• Design and run multi-channel campaigns including email and SMS.
• Collaborate with teams to ensure effective marketing and clinical touchpoints.

Kenntnisse

Lifecycle marketing

Multi-channel campaigns

AI tools usage

Data-driven decision making

Jobbeschreibung

ABOUT THE ROLE

Hinge Health is looking for a Growth Marketing Manager who will lead initiatives that drive member engagement through lifecycle marketing campaigns and serve as a consumer product marketer for new programs and products. This is a hybrid role where you'll spend your time designing and running multi-channel campaigns (email, SMS, push, direct mail) that keep members active and engaged, while also partnering with product teams to bring new offerings to market with compelling messaging and go‑to‑market strategies. You'll work closely with our clinical team (the physical therapists, coaches, and care managers who work directly with members) to ensure marketing and clinical touchpoints work together to drive better member outcomes. You'll also partner with data science, creative, and product teams to design experiments, build personalized experiences, and measure what's working. At Hinge Health, we’re building AI into everything we do. In this role, you'll be on the forefront of AI in marketing, using AI tools to accelerate your work and partnering with our AI and product teams to develop smarter, more personalized member communications. We’re looking for someone who is a…