Lifecycle Marketing Expert - CRM

mercor; Deutschland; Remote; EUR 74,000 - 123,000; Part time

Job summary

Mercor is hiring a Marketing Expert - Lifecycle to design and oversee AI Agent Environments projects. The role focuses on lifecycle and CRM marketing tasks, crafting testable briefs, producing relevant dashboards and personas, and setting evaluation criteria for AI agent performance.

You will review AI outputs, identify gaps, and guide cross-functional collaborators to deliver robust, data-driven marketing experiments in a remote contract arrangement.

Qualifications

• Hands-on practitioner experience in lifecycle, CRM, or retention marketing.
• Clear written reasoning to explain decision-making.

Responsibilities

• Design task briefs based on lifecycle or CRM marketing work, defining tests and practitioner decisions.
• Specify documents, dashboards, personas, and tool states for realistic task versions.
• Write or review reference answers and criteria distinguishing strong from plausible-but-wrong responses.
• Review AI agent attempts and evaluate them against standards.
• Diagnose issues from data, prioritize, plan, execute, QA, and coordinate multi-tool work across teams.

Skills

Lifecycle marketing

CRM marketing

Clear reasoning

Tools

Salesforce CRM

Amplitude

Job description

About the job Mercor connects elite creative and technical talent with leading AI research labs. Headquartered in San Francisco, our investors include Benchmark , General Catalyst , Peter Thiel , Adam D'Angelo , Larry Summers , and Jack Dorsey .

Position: Marketing Expert - Lifecycle (AI Agent Environments) Type: Contract Compensation: $60-$100/hour Location: Remote

Responsibilities

• Design task briefs based on actual lifecycle or CRM marketing work. Define the task's true test, including planted issues and strong practitioner decisions.
• Specify necessary documents, dashboards, personas, and tool states for realistic task versions.
• Write or review reference answers and criteria distinguishing strong from plausible-but-wrong responses.
• Review AI agent attempts and evaluate them against your standards.
• Diagnose issues from messy or conflicting data, prioritize, make tradeoffs, plan, execute, QA, reconcile, triage, elevate, research, evaluate, report, and orchestrate multi-step work across several tools.

Qualifications

Must-Have

• Hands-on practitioner experience in lifecycle, CRM , or retention marketing.
• Comfortable with an ESP , a CRM like Salesforce , and product analytics like Amplitude .
• Clear written reasoning to explain decision-making.

Preferred

• Experience building AI training environments , RL environments , or simulated case studies.
• Rubric Academy or Rubric Bootcamp certification.

Screening

• Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.