Lifecycle Marketing Expert - CRM

Mercor; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Mercor builds high-fidelity simulated work environments to evaluate AI agents in real marketing work, including tool surfaces from email to CRM and analytics. You will design and pressure-test Lifecycle environments, briefs, artifacts and judgment calls used by strong practitioners.

Applicants should have hands-on experience in lifecycle/CRM marketing, familiarity with ESPs and Salesforce, and a track record in AI training environments or simulated case studies.

Qualifikationen

• Hands-on practitioner experience in lifecycle, CRM or retention marketing.
• Experience across an ESP, a CRM such as Salesforce, and product analytics such as Amplitude.
• Experience building AI training environments, RL environments or simulated case studies is strongly preferred.
• Certification such as Rubric Academy or Rubric Bootcamp is strongly preferred.
• Clear written reasoning — explaining why a decision is right.

Aufgaben

• Design task briefs drawn from lifecycle/CRM marketing work, specifying what is tested.
• Specify documents, dashboards, personas and tool states needed.
• Write or review the reference answer and evaluation criteria.
• Review AI agent attempts and judge against your standard.

Kenntnisse

Lifecycle marketing

CRM marketing

Retention marketing

Clear written reasoning

Tools

ESP

Salesforce

Amplitude

AI training environments

Jobbeschreibung

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Lifecycle environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in lifecycle or CRM marketing, including what the task is really testing — the planted issue and the decision a strong practitioner should reach
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Lifecycle scope

Contact strategy, milestone campaigns, customer communications, deliverability and list health, and lifecycle portfolio optimization.

Who we are looking for

• Hands-on practitioner experience in lifecycle, CRM or retention marketing — you have owned the sending program and its incrementality, not only managed people who do it
• Comfortable across an ESP, a CRM such as Salesforce, and product analytics such as Amplitude
• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.