Field Marketing Expert - Events Specialist

Obsidian; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Obsidian seeks a praticing Field Marketing designer to craft briefs and evaluate environments used to test AI agents in real marketing workflows. You will shape the briefs, artefacts, and decision criteria that reveal robust practitioner performance.

You will specify required documents, dashboards, personas and tool states, then review AI agent attempts against a defined standard, ensuring rigorous evaluation across multiple tools and data sources.

Qualifikationen

• Hands-on field marketing or events experience.
• Familiar with CRM platforms, especially Salesforce.
• Experience building AI training environments or simulated cases.
• Strong written reasoning to explain decisions.
• Certification in Rubric Academy or Rubric Bootcamp is preferred.

Aufgaben

• Design task briefs drawn from field marketing or events, specifying what is tested.
• Specify documents, dashboards, personas, and tool states required.
• Write or review the reference answer and scoring criteria.
• Review AI agent attempts and judge against your standard.

Kenntnisse

Field marketing experience

CRM proficiency

AI training environments

Clear written reasoning

Strong task design

Tools

Salesforce

Asana

Linear

Jobbeschreibung

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Field Marketing environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in field marketing or events, including what the task is really testing — the planted issue and the decision a strong practitioner should reach
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Field Marketing scope

Event follow-up, sponsorship decisions, regional pipeline recovery, and joint planning against a named account list.

Who we are looking for

• Hands-on practitioner experience in field marketing or events — you have run a region against a sales number, not only executed logistics
• Comfortable in a CRM such as Salesforce and a project tracker such as Asana or Linear
• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.