Brand Marketing Expert - Strategist

Mercor; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Mercor is seeking a hands-on Brand Marketing environments designer to craft task briefs, specify required artifacts, and define evaluation criteria for AI agents. You will review AI attempts, justify decisions with clear reasoning, and ensure alignment with brand tracking insights and cross-tool workflows.

The role emphasizes diagnosing data, prioritizing actions, planning multi-step work, and creating realistic, testable environments used to evaluate and improve AI agents in marketing contexts.

Qualifikationen

• Hands-on practitioner in brand marketing
• Experience reading brand tracking studies and share-of-voice data
• Comfortable with Google Analytics 4
• Experience building AI training environments, RL environments or simulated case studies preferred
• Rubric Academy or Rubric Bootcamp certification preferred
• Clear written reasoning to justify decisions

Aufgaben

• Design task briefs drawn from real brand marketing work, specifying the testing focus
• Specify documents, dashboards, personas and tool states required for the task
• Write or review reference answers and the evaluation criteria
• Review AI agent attempts and judge them against your standard
• Cover capabilities like diagnosing, prioritizing, planning, QA, reconciliation, triage, escalation, research, evaluation, reporting and cross-tool orchestration

Kenntnisse

Brand marketing

Task briefs design

Documentation

AI evaluation

Reading brand tracking

Google Analytics 4

RL environments

Tools

Google Analytics 4

Jobbeschreibung

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface - email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support - populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Brand Marketing environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in brand marketing, including what the task is really testing - the planted issue and the decision a strong practitioner should reach
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Brand Marketing scope

Brand and share-of-voice analysis, messaging consistency across regions and channels, distinctive asset management, and channel and tactic decisions.

Who we are looking for

• Hands-on practitioner experience in brand marketing - you have owned positioning, brand tracking and brand investment decisions
• Comfortable reading brand tracking studies, share-of-voice data and Google Analytics 4
• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.