Lead Marketing Manager Training

PUMA; Deutschland; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

PUMA is seeking a seasoned marketing leader for its Training division in Germany. You will shape the global Training marketing direction with a focus on strategic key accounts, driving GTM plans, product storytelling, and tailored activation for major wholesale partners.

You will translate fashion and fitness trends into consumer-focused campaigns, partnering with Product, Merchandising, and Sales to align pipelines and opportunities.

Qualifikationen

• 8+ years of experience in sport or lifestyle marketing with strong category and/or key account focus.
• Proven track record in developing impactful go-to-market plans, ideally with exposure to major wholesale or strategic accounts.
• Strong ability to translate business, product, and account needs into consumer-facing marketing.
• Solid understanding of retail environments, e-commerce, and account-specific dynamics.

Aufgaben

• Lead the global Training marketing direction with a strong focus on strategic key accounts, ensuring alignment with brand and commercial priorities.
• Drive go-to-market execution including product storytelling, seasonal campaigns, and account-specific activation plans.
• Act as consumer and category expert, translating Training and fitness trends into relevant marketing initiatives.
• Partner with Product, Merchandising, and Sales to align on product pipelines, key franchises, and account growth opportunities.
• Own category and account performance tracking using sell-in, sell-through, e-commerce, and retail insights.
• Identify growth opportunities and risks, translating them into targeted marketing actions for the key account.
• Develop and deliver tailored global-to-account toolkits enabling strong and consistent execution.
• Ensure integrated activation across all touchpoints, with emphasis on key account excellence (digital, retail, e-com).
• Collaborate closely with regional teams and the key account to ensure locally relevant execution and feedback loops.
• Monitor competitive activity within the account landscape to inform strategy and differentiation.
• Support budget management, KPI tracking, and performance optimization with a focus on account impact.

Kenntnisse

Category focus

Key account focus

Go-to-market plans

Retail & e-commerce

Cross-functional collaboration

Data-driven mindset

Jobbeschreibung

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

YOUR MISSION

• Lead the global Training marketing direction with a strong focus on strategic key account , ensuring alignment with brand and commercial priorities
• Drive go-to-market execution including product storytelling, seasonal campaigns, and account-specific activation plans
• Act as consumer and category expert , translating Training and fitness trends into relevant marketing initiatives
• Partner with Product, Merchandising, and Sales to align on product pipelines, key franchises, and account growth opportunities
• Own category and account performance tracking , leveraging sell-in, sell-through, e-commerce, and retail insights
• Identify growth opportunities and risks , translating them into targeted marketing actions for the key account
• Develop and deliver tailored global-to-account toolkits , enabling strong and consistent execution
• Ensure integrated activation across all touchpoints , with a strong emphasis on key account excellence (digital, retail, e-com)
• Collaborate closely with regional teams and the key account to ensure locally relevant execution and feedback loops
• Monitor competitive activity within the account landscape to inform strategy and differentiation
• Support budget management, KPI tracking, and performance optimization with a focus on account impact.

YOUR TALENT

• 8+ years of experience in sport or lifestyle marketing with strong category and/or key account focus
• Proven track record in developing impactful go-to-market plans , ideally with exposure to major wholesale or strategic accounts
• Strong ability to translate business, product, and account needs into consumer-facing marketing
• Solid understanding of retail environments, e-commerce, and account-specific dynamics
• Experience working with cross-functional and external partners , including key accounts
• Data-driven mindset with the ability to turn insights into actionable plans.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.