Lead DXP Consultant (m/f/d)

dentsu; Frankfurt; On-site; EUR 70,000 - 90,000; Full time

Job summary

An innovative marketing company based in Frankfurt is looking for a Lead DXP Consultant to take charge of the strategy and delivery of digital experiences on Adobe Experience Cloud. The role demands strong expertise in AEM and a solid track record in digital product management. You will ensure alignment of business objectives with customer needs while fostering innovation in the Adobe ecosystem. The ideal candidate possesses excellent communication skills, is customer-focused, and brings a decade of experience in a leadership role.

Qualifications

• 7–10+ years in digital product roles, leading AEM projects as Product Owner.
• Ability to advise on platform evolution and translate opportunities into product value.
• Extensive knowledge of UX/UI best practices.

Responsibilities

• Own the product vision, roadmap, and outcome-based backlog.
• Track KPIs for engagement and performance.
• Stay current with Adobe’s roadmap and collaborate closely with them.

Skills

Deep knowledge of AEM

Strong understanding of AEM architecture

Agile delivery (Scrum/Kanban/SAFe)

Clear communication

Customer-centric mindset

English

German

Tools

Adobe Experience Cloud

Adobe Target

Adobe Analytics

Job description

**Job Description:****We Dream. We Do. We Deliver.**At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.**Job description:****Lead DXP Consultant** leads the end-to-end strategy, roadmap, and value delivery of digital experiences built on Adobe Experience Cloud (primarily with AEM, as well as capabilities across content management, targeting and personalization, and experimentation). The role aligns business objectives with customer needs and platform capabilities, prioritizes the backlog for maximum business impact, and ensures releases deliver measurable outcomes.A key expectation of the role is to drive innovation across the Adobe ecosystem by advising on future AEM enhancements, platform evolution, and strategic opportunities. The Lead DXP Consultant acts as a trusted expert who can consult on technical solutions, propose new potential use cases, and guide clients on the best decisions to maximize value. This includes staying current with Adobe’s latest features and industry trends, actively collaborating with Adobe, and identifying opportunities to introduce new capabilities, optimize experiences, and shape the longterm roadmap. **Key responsibilities:**Product Strategy & Execution * Own product vision, roadmap, and outcome-based backlog.* Define user stories and acceptance criteria aligned with business goals.* Lead delivery across AEM, DAM, Integrations, AI, Personalization, Analytics, and data topicsInnovation & Technical Advisory* Recommend new AEM capabilities, platform improvements, and emerging use cases.* Advise clients on technical solutions, architecture impacts, and strategic priorities.* Stay current with Adobe’s roadmap, releases, and industry trends; collaborate closely with Adobe.Performance, Measurement & Operations* Define and track KPIs for engagement, performance, and experiment results.* Ensure compliant data collection and reliable measurement.* Manage risks, coordinate dependencies, remove blockers across platforms and channels**Required Skills & Experience**Technical Expertise* Deep knowledge of AEM, Adobe Target, Adobe Analytics, and Customer Journey Analytics.* Strong understanding of AEM architecture, components, content models, and integrations.Product Leadership* 7–10+ years in digital product roles; experience as Product Owner/ Consultant type of roles leading AEM projects or programs.* Strong backlog management and skilled in prioritization, as well as agile delivery (Scrum/Kanban/SAFe)Innovation & Consulting* Ability to advise on platform evolution, technical solutions, and strategic use cases.* Strong capability to identify new opportunities and translate them into product value.UX & Experience Design* Extensive knowledge of UX/UI best practices combined with solid experience in providing strategic design consulting.Languages: German and EnglishSoft Skills* Clear communication, stakeholder alignment, and executive-level storytelling.* Customer-centric mindset and strong decision-making skills.Team Environment * Embedded in a cross-functional project team including developers, UX/UI, QA, Product Owner, Project Managers ...* Works closely with communication teams, brand managers, marketing, CRM, analytics, Adobe teams, and key stakeholders.* Operates in an agile environment with iterative delivery**\*At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society."**We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.**Location:**Frankfurt**Brand:****Time Type:**Full time**Contract Type:**Permanent