Key Account Manager (m/f/d)

the LEGO Group; München; Hybrid; Vertraulich; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Grasbrunn, Germany, is seeking a commercially minded Key Account Manager to support growth in the DACH Grocery, Discount & Department Store channel. The role is hybrid with three days in the office and up to two remote days, based at LEGO Sales Office Grasbrunn. Relocation is not offered.

You will manage major accounts, plan sales strategies, analyze data, negotiate terms, and coordinate with internal teams to drive growth and ensure partner satisfaction.

Qualifications

• Several years of experience in managing major accounts in the German Grocery/Drug landscape.
• Proven experience in account sales planning and strong Excel proficiency.
• Expertise in using market trends, sales performance, and customer data for strategy.
• Proven ability to negotiate favourable terms with key account customers.
• Ability to work cross-functionally and communicate strategies to stakeholders.
• Fluent German and English language skills.

Responsibilities

• Manage and develop a strategic key account to drive revenue growth and customer satisfaction.
• Deliver best-in-class account sales planning with annual activity focus.
• Analyze sales data and market trends to identify opportunities and improve performance.
• Build and maintain strategic relationships with key account stakeholders.
• Supervise marketing campaigns, pricing models, and promotions to optimise visibility.
• Lead negotiations for key contracts and agreements with partners.
• Coordinate with logistics, marketing, and customer development for smooth execution.

Skills

Key account management

Excel skills

Data analysis

Cross-functional teamwork

German/English bilingual

Job description

Job Description

We are looking for a commercially minded and energised Key Account Manager to support growth in our Grocery, Discount & Department Store Channel for DACH at the LEGO Group!

This position will be based in our LEGO® Sales Office in Grasbrunn and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.

Core Responsibilities

• Manage and develop a strategic key account, ensuring revenue growth, customer satisfaction, and successful implementation of tailored strategies.
• Deliver best-in-class account sales planning, with a focus on planning accuracy and ambitious planning through relevant activities throughout the year.
• Analyze sales data, market trends, and customer behaviours to find opportunities, address challenges, and continuously improve account performance.
• Build and maintain strong, strategic relationships with key account stakeholders to ensure customer satisfaction and long‑term partnership success.
• Supervise the planning and execution of marketing campaigns, pricing models, and promotional activities to optimise visibility and sales.
• Lead negotiations for key contracts and agreements with our partners, ensuring terms align with company objectives and promote mutual growth.
• Coordinate with internal teams such as logistics, marketing, and customer development to ensure smooth operations and the effective execution of account strategies.

Play your part in our team succeeding!

We are a deeply professional sales team collaborating effectively across Europe Central (D‑A‑CH) to improve the business potential of the channel, whilst building the brand through engaging online and in‑store experiences targeting both consumers and shoppers.

Do You Have What It Takes

• Several years of experience in managing major accounts in the German Grocery, Drug trade landscape with demonstrated success in driving sales and profitability.
• Proven experience in account sales planning, Excel proficiency as well as a strong track record of driving account growth.
• Expertise in combining market trends, sales performance & customer data to derive customer & channel strategies and unlock opportunities for future growth.
• Strong track record of negotiating favourable terms and maintaining productive relationships with key account customers.
• Ability to work cross‑functionally and effectively communicate strategies, goals, and performance updates to internal and external collaborators.
• Fluent German and English language skills.

What’s in it for you?

Here is what you can expect

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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