Junior PR Consultant (m/f/d)

Remotely; München; Vor Ort; EUR 32.000 - 52.000; Vollzeit

Benefits dieser Stelle

Hybrid working model

Career development opportunities

Travel exposure

Zusammenfassung

Munich-based Kleber Group seeks a Junior PR & Tourism Marketing Consultant (m/f/d) with German as a first language to support international campaigns in tourism, travel, hospitality, and lifestyle sectors.

You will assist in PR, media, influencer, and tourism marketing activities for destinations, brands, hotels, and airlines, working with senior teams to boost brand visibility in the German and DACH markets.

Qualifikationen

• Bachelor-level degree in PR, Marketing, Tourism, Communications, Journalism, or related field.
• ≈2 years of professional experience in PR, communications, marketing, or tourism.
• Experience with media relations and PR campaigns.

Aufgaben

• Plan and execute integrated PR and marketing campaigns for international clients.
• Coordinate with media, influencers, and digital partners across German and DACH markets.
• Create content, presentations, and campaign materials for events and digital channels.
• Support events, press trips, and influencer activities, tracking results and optimizing outreach.

Kenntnisse

PR

Marketing

Tourism

Content creation

Media relations

German language

Ausbildung

University degree in PR/Marketing/Tourism

Tools

MS Office 365

Jobbeschreibung

Junior PR Senior Tourism Marketing (m/f/d)

Munich | Full-time | German as First Language

Are you passionate about travel, lifestyle, communication, and marketing?

We're looking for a Junior PR & Tourism Marketing Consultant (m/f/d) with German as their first language to join our international team and support exciting PR and marketing campaigns for leading clients in the tourism, travel, hospitality, and lifestyle sectors.

ABOUT US

Expertise Meets Innovation

KLEBER GROUP is a leading consultancy with over three decades of expertise in tourism development, investment, marketing, and communication.

We partner with major public and private clients to promote global destinations and sustainable growth. Our work spans the travel, luxury, lifestyle, real estate, and sustainability sectors.

We deliver 360° strategies by combining senior expertise with fresh perspectives, covering brand positioning, marketing, communication, digital strategy, and training --- all designed to help our clients thrive in a competitive international market.

JOB SUMMARY

As a Junior PR & Tourism Marketing Consultant, you will support the development and execution of PR, media, influencer, and tourism marketing activities for international destinations, tourism brands, hotels, airlines, and travel experiences.

Working closely with senior consultants and account leads, you will help increase brand awareness, generate media visibility, create engaging content, and deliver successful campaigns across the German and DACH markets.

This is an excellent opportunity for someone looking to further develop their PR and tourism marketing career within an international consultancy.

YOUR MISSION

You will support the planning and execution of integrated PR and marketing campaigns for our international clients.

Your responsibilities will include working with media and influencers, creating communication materials, supporting events and media trips, monitoring campaign results, and contributing creative ideas to strengthen our clients' visibility in the DACH market.

KEY RESPONSIBILITIES

PR & MEDIA RELATIONS

• Support the development and execution of PR campaigns for tourism, travel, hospitality, and lifestyle clients
• Build and maintain relationships with journalists, editors, influencers, and relevant media contacts
• Research relevant media and identify opportunities for client coverage
• Draft and distribute press releases, pitches, media alerts, newsletters, and other communication materials
• Support responses to media enquiries and coordinate interview opportunities
• Monitor media coverage and prepare regular coverage reports
• Stay up to date with relevant travel, tourism, lifestyle, and consumer media trends

CONTENT & COMMUNICATION

• Develop creative PR content and storytelling ideas for different clients and target audiences
• Support the creation of presentations, campaign materials, newsletters, and social media content
• Adapt content and messaging for different media channels and markets
• Contribute ideas to improve campaign visibility and engagement

INFLUENCER & DIGITAL MARKETING

• Support influencer and content creator campaigns from research and outreach to coordination and follow-up
• Identify relevant influencers and digital partners for client campaigns
• Coordinate content collaborations and ensure agreed deliverables are completed
• Monitor social media trends and relevant digital opportunities
• Support the analysis and reporting of campaign performance

EVENTS & BRAND EXPERIENCES

• Support the organisation and execution of press events, launches, networking events, roadshows, and destination showcases
• Assist with the planning and coordination of press trips and influencer trips
• Coordinate invitations, guest lists, schedules, logistics, and follow-ups
• Support client representation at tourism, travel, luxury, and lifestyle events such as ITB Berlin and other industry events

CLIENT & ACCOUNT SUPPORT

• Support senior consultants and account leads in managing client accounts and projects
• Participate in client meetings and contribute ideas and updates
• Coordinate timelines, deliverables, and project tasks
• Prepare presentations, reports, research, and campaign updates
• Work closely with colleagues across different markets and offices
• Contribute to new business pitches, proposals, and tenders

YOUR PROFILE

• University degree or comparable training in PR, Marketing, Tourism, Communications, Journalism, or a related field
• Around 2 years of professional experience in PR, communications, marketing, tourism, hospitality, media, or an agency environment
• Initial experience with media relations and PR campaigns
• Interest in the tourism, travel, hospitality, lifestyle, or luxury sectors
• Good understanding of the German media landscape; an existing media network is a plus
• Experience with social media, influencer marketing, content creation, or digital campaigns is an advantage
• Excellent writing and communication skills
• Creative mindset with strong attention to detail
• Highly organised, proactive, and hands-on
• Able to manage multiple tasks and deadlines in a fast-paced environment
• Comfortable working both independently and as part of an international team
• German as first language and very good English skills; additional languages are a plus
• Affinity for international cultures, destinations, and the global travel industry
• Good knowledge of MS Office 365 and digital collaboration tools
• Willingness to travel occasionally for events, press trips, and client activities

WHAT WE OFFER

• Meaningful international projects in tourism, travel & lifestyle
• A supportive, multicultural team
• Hybrid working model & flexible structure
• Career growth opportunities in an international consultancy
• Dynamic environment with travel inspiration, events, and industry exposure