Junior Influencer Marketing Manager - ITALY

air up®; Köln; Hybrid; EUR 40.000 - 55.000; Vollzeit

Zusammenfassung

A progressive beverage company is seeking a Junior Creator Marketing Manager who is passionate about influencer marketing in the Italian market. The role involves developing effective creator marketing campaigns, managing relationships, and is based in Germany. The ideal candidate holds a Bachelor's degree, speaks fluent English and Italian, and has relevant experience in the influencer marketing space. The position offers 30 days of vacation, product discounts, and opportunities for personal development.

Leistungen

30 days of vacation

Product discounts

Employer-funded pension

Purpose built office

Personal development opportunities

Regular team events

Start-up spirit

Qualifikationen

• At least one previous relevant experience in Influencer Marketing for the Italian market.
• Comfortable with social media trends and influencers.
• Strong communication skills and project management capabilities.

Aufgaben

• Develop local content creator marketing campaigns.
• Identify creators for brand partnerships.
• Analyze and report on campaign performance.

Kenntnisse

Fluent English

Fluent Italian

Social Media expertise

Negotiation skills

Analytical skills

Ausbildung

Bachelor's or Master's degree

Tools

Instagram

YouTube

TikTok

Twitch

Jobbeschreibung

Be extraordinary - Excite the ordinary! Our vision is to make a healthy and sustainable lifestyle the most attractive choice. So we defy: the status quo, misleading product, and nonsense rules! We truly believe in the power of ideas and are thirsty to realize the ones that could have impact. We're an eclectic bunch of creative minds, experts, builders, and improvers. Our perspectives, cultures, backgrounds, dreams, skills, and life paths may have nothing in common, but we gather behind a vision and sail together towards our ambitious goals.

Are you looking to take on a new challenge? Let's talk.

With Content Creator and Influencer Marketing being a key marketing channel for air up and contributing to a major part of our revenue and business growth, we are looking for a Junior Creator Marketing Manager for the Italian market who is passionate about combining creativity with data-driven performance.

This role is located in Munich.

Your responsibilities

• Developing highly effective local content creator marketing campaigns that are aligned to our overall marketing and content strategy.
• Identifying relevant creators for long-term brand partnerships.
• Developing and managing relationships with creators, influencers and agencies.
• Sharing responsibility for the monthly planning and management of a six-digit budget covering the IT region.
• Taking full ownership of budget and creator campaigns, covering the ideation of creative concepts, creator negotiations, contracting, day-to-day communication, content reviews, performance analysis and campaign reporting.
• Monitoring, reporting & analyzing campaigns on a monthly basis and maximizing campaigns based on insights.
• Developing and implementing innovative, performance driven creator marketing campaigns & strategies across YouTube, Instagram, TikTok, Twitch, etc.
• Staying up to date with the latest creator marketing economy trends and incorporating them into your strategies & campaigns.
• Working closely with other cross-functional departments to deliver fully integrated 360 creator marketing campaigns (paid social, CRM, etc).
• Collaborating with the wider cross-country creator marketing team to ensure local market learnings are shared in order to optimize overall performance.
• Developing seeding and UGCs campaign alongside the other departments.

This is you

• You hold a Bachelor's or Master's degree or have completed equivalent vocational training.
• Fluent English speaker & Fluent Italian in written and spoken words.
• You have at least one previous relevant experience in Influencer Marketing for the Italian market (including internships and working student experiences >1 year).
• You feel at home in Social Media, having a feeling for current and future trendsand influencers are always on your mind #unboreboring.
• You are a communicative and committed person and are able to handle various projects at a time, whether this is creative or analytical.
• You have a knack for numbers and bring above average negotiations skills with you.
• You have a strong knowledge of all social media platforms air up is active (Instagram, YouTube, TikTok, Twitch, Podcasts, Snap) and ideally consider yourself a TikTok expert.
• You are based in Germany.

But what’s in for you?

• 🏖 30 days of vacation
• 🏷 discount on our products
• 💰 employer-funded pension & location related insurances (may vary per country)
• 🏡 purpose built office in MUC
• 📈 personal development
• 🎉 regular team events
• 🏁 start-up spirit
• 🌍 workation options (availability may differ by role)

air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.