Internship Brand Management

Lufthansa Group; Frankfurt; Vor Ort; EUR 10.044 - 14.508; Vollzeit

Zusammenfassung

Lufthansa Group is offering an internship in Brand Management to gain hands-on experience in shaping an international brand environment. You will contribute to bringing the new Lufthansa Group brand to life after its December 2025 launch, across multiple platforms and touchpoints.

You will work with brand strategists, design teams and external agencies, supporting briefing, feedback, and project coordination while developing content and ideas for strong brand messaging.

Qualifikationen

• You are a team player with a high level of initiative and strong communications skills who feels comfortable in a dynamic environment with a wide range of tasks.
• At least in the 3rd semester of a degree program and enrolled for the entire period of the internship; current certificate of enrollment and proof of mandatory internship must be enclosed.
• At least one longer-term practical experience in marketing/brand management or related field.
• High level of commitment, independence and organizational skills.
• Analytical and conceptual thinking, flexibility and quick comprehension.
• Ideally, experience in creative projects such as content creation, photo/video productions.

Aufgaben

• Contribute bringing the new Lufthansa Group brand to life after its December 2025 launch across projects, platforms, and touchpoints.
• Collaborate with external agencies, support creative briefing, feedback, and project coordination.
• Manage, optimize, and analyze content within the Brand Hub, the central platform for brand guidelines and assets.
• Assist with preparation of strategic management meetings and day-to-day brand management activities.
• Create content and develop ideas for effective brand messaging in internal communications.
• Work with brand strategists and design teams to ensure consistent communication across channels.

Kenntnisse

Team player

Strong communications

Initiative

Analytical thinking

Conceptual thinking

Flexibility

Fast comprehension

Jobbeschreibung

Bring your creativity to an international brand environment and experience how a strong global brand is continuously shaped and developed. At Lufthansa, you will collaborate with dedicated experts, gain exciting insights into strategic brand management, and build valuable hands-on experience at the intersection of branding, communication, and marketing.

Tasks

Contribute bringing the new Lufthansa Group brand to life: Following its launch in December 2025, you will support the ongoing rollout and implementation across a wide range of projects, platforms, and touchpoints.

• Gain practical experience by conceptualizing and implementing brand management projects, including video productions, workshops, exhibitions, and learning assets
• Collaborate with external agencies and support creative briefing, feedback processes, and project coordination
• Manage, optimize, and analyze content within the Lufthansa Group Brand Hub, the central platform for brand guidelines and assets
• Support the preparation of strategic management meetings and contribute to day-to-day brand management activities
• Participate in internal communication activities by creating content and developing ideas for effective brand messaging
• Work closely with brand strategists, the brand design team, and external agencies to ensure consistent and impactful communication across channels

Requirements

You are a team player with a high level of initiative and strong communications skills who feels comfortable in a dynamic environment with a wide range of tasks.

• You are at least in the 3rd semester of a degree program at the time of the internship
• Enrolled for the entire period of the internship (current certificate of enrollment and a written proof of mandatory internship must be enclosed with the application) or the internship between the Bachelor\'s and Master\'s degree program (Gap Year)
• At least one longer-term practical experience (g. an internship, working student position or similar), preferably in the field of marketing/brand management
• High level of commitment, independence and organizational skills
• Analytical and conceptual thinking as well as flexibility and quick comprehension skills
• Ideally, experience in creative projects, such as content creation, photo/video productions

Further information can also be found in our FAQs.

About Deutsche Lufthansa AG

The Lufthansa Group is an aviation group with operations worldwide. As the biggest airline group by revenue, it plays the leading role in its European home market. With 100.000 employees, the Lufthansa Group generated revenue of EUR 39,597m in the financial year 2025. The Lufthansa Group consists of the business segments Passenger Airlines, Logistics, MRO and Additional Businesses and Group Functions.