Internship Brand Activation Management Laundry & Homecare EU

Henkel group; Düsseldorf; Hybrid; EUR 12,000 - 27,000; Full time

Benefits offered by this job

Diverse national and international成长机会

Globally wellbeing standards with健康与预防

Attractive Remuneration

Flexible working hours and hybrid work

Global Experience

Interns Community

Job summary

Henkel Corporation in Germany is offering a six-month internship starting February 2027 in the European Brand Activation Team. You will support development of 360 activation concepts for Henkel Consumer Brands across Europe and conduct trend research to understand consumer needs and media dynamics.

You will monitor European campaigns, derive cross-market insights, and coordinate with creative agencies, influencers, and national/international Brand Management teams, contributing to long-term

Qualifications

• Student in early semesters of degree in business/marketing/international business or related field.
• Internship experience in project management, brand activation or media management.

Responsibilities

• Support the European Brand Activation Team in developing 360 activation concepts for Henkel Consumer Brands across Europe.
• Conduct trend research and analyze consumer needs, media trends, activation approaches and competitive activities.
• Monitor and coordinate European activation campaigns, deriving cross-market insights and recommendations.
• Assist in developing European activation plans to maximize brand impact along the consumer journey.
• Coordinate with creative agencies, influencers and media activation; liaise with national and international Brand Management teams.
• Contribute to long-term strategies and recommendations for brand-country activation combinations.

Skills

Advanced English

Cross-functional teamwork

Entrepreneurial mindset

Trend awareness

Education

Bachelor's degree in business administration, marketing, international business or related field

Tools

PowerPoint

Excel

Job description

About this Position

What you'll do

• Support the European Brand Activation Team in developing holistic 360 activation concepts for Henkel Consumer Brands' core brands across Europe
• Conduct independent trend research and analyze consumer needs, media trends, activation approaches, and competitive activities
• Monitor and coordinate European activation campaigns, independently deriving cross-market insights and actionable recommendations
• Support the development of successful European activation plans to maximize brand impact throughout the entire consumer journey
• Manage creative agencies in the development of European activation toolkits and act as a key contact for influencer and media activation as well as national and international Brand Management teams
• Support the business in maximizing long-term strategies and developing recommendations for effective brand-country activation combinations

What makes you a good fit

• Student who has successfully completed the first semesters of a degree in business administration, marketing, international business, or a related field
• Initial practical experience in project management, brand activation, or media management, gained through previous internships
• Advanced English language skills
• Proficient in MS Office applications, particularly PowerPoint and Excel
• Strong interest in trends and innovation, combined with a good understanding of digital touchpoints
• Willingness to work in cross-functional teams, with a reliable and collaborative working style
• Open and communicative personality, comfortable in a fast-changing environment, with a strong entrepreneurial mindset and networking skills
• Available for 6 months, starting February 2027

Some perks of joining Henkel

• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Attractive Remuneration
• Flexible working hours and hybrid work model
• Global Experience
• Interns Community

We offer you an attractive salary between€1.050-2.385 gross per month. The exact amount of the remuneration depends onthe desired duration, the type of internship (voluntary or mandatory) andexisting degrees.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.