Intern Sales Funnel Management Region Europe (f/m/x)

BMW Group; München; On-site; EUR 11,000 - 18,000; Full time

Benefits offered by this job

Mobile work

Student apartments (Munich)

Job summary

BMW Group in Munich invites an Intern to join the Governance & Market Care team, supporting digital marketing across Europe. You will gain hands-on experience in data-driven decision-making, governance, and performance analysis within a leading premium automotive company.

The role offers exposure to international marketing operations, data visualization tooling, and collaboration with stakeholders across markets. Duration is six months, with full-time hours and mobile work options.

Qualifications

• Studies in Business Administration, Marketing, Management, Data Analytics, Business Informatics or a related field (advanced Bachelor's or Master’s level).
• Strong interest in digital marketing, data analytics and business performance management, with curiosity about international marketing organizations.
• Excellent analytical thinking with the ability to translate data into actionable insights.
• Strong organizational skills, a proactive mindset and the ability to contribute effectively within an international team.
• Drive to improve processes and bring innovative ideas, with passion for digital transformation and the automotive industry.
• Advanced Microsoft 365 skills (especially Excel and PowerPoint) and experience with reporting or data visualization tools.
• Fluency in German and English would complete your profile.

Responsibilities

• Join an international digital marketing team supporting transformation across 24 European markets.
• Gain hands-on insights into digital marketing governance, analytics and data-driven decision-making.
• Support analysis of marketing and sales funnel performance using reporting tools to derive insights.
• Prepare, validate and interpret data for reverse funnel planning and reporting.
• Collaborate with international stakeholders to identify optimization opportunities.

Skills

Analytical thinking

MS Excel

PowerPoint

Data visualization

German & English

Digital marketing

Stakeholder collaboration

Education

Business/Marketing studies (Bachelor/Master level)

Tools

Excel

PowerPoint

Job description

Intern Sales Funnel Management Region Europe (f/m/x)

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

With its brands BMW, MINI and Rolls-Royce, the BMW Group is one of the world's most successful premium manufacturers of automobiles and motorcycles, offering premium services for individual mobility. At our Munich location, our Governance & Market Care Team steers digital marketing activities for BMW and MINI across 24 European markets, enabling data-driven decision-making and consistent, high-quality marketing processes. We combine analytical expertise and innovation to continuously improve digital marketing performance and shape the future of customer engagement across Europe.

What awaits you?

• You become part of an international digital marketing team, supporting transformation across 24 European markets of BMW and MINI.
• Furthermore, you gain hands-on insights into digital marketing governance, business analytics and data-driven decision-making within a leading premium automotive company.
• In addition, you support the analysis of marketing and sales funnel performance using advanced reporting tools, helping derive actionable insights for European markets.
• Moreover, you help prepare, validate and interpret data for reverse funnel planning and reporting to improve digital marketing performance.
• Furthermore, you contribute to collaboration with international stakeholders to identify optimization opportunities and support data-driven process improvements.
• In addition, you support the maintenance and further development of our internal knowledge management platform, including knowledge migration and high-quality documentation across markets.
• Moreover, you help coordinate translation processes with internal and external stakeholders, monitor translation quality and support improved multilingual customer communication.

What should you bring along?

• Studies in Business Administration, Marketing, Management, Data Analytics, Business Informatics or a related field (advanced Bachelor's or Master's level).
• Keen interest in digital marketing, data analytics and business performance management, combined with curiosity about international marketing organizations.
• Excellent analytical thinking with the ability to translate data into actionable insights.
• Strong organizational skills, a proactive mindset and the ability to contribute effectively within an international team.
• Drive to improve processes, challenge the status quo and bring in innovative ideas, paired with passion for digital transformation and the automotive industry.
• Advanced Microsoft 365 skills (especially Excel and PowerPoint) and experience with reporting or data visualization tools are a plus.
• Fluency in German and English would complete your profile.

Would you like to support international digital marketing teams with data-driven insights across Europe?

What do we offer?

• Mobile work.
• Apartments for students (subject to availability & only at the Munich location).

Duration: 6 months

Working hours: Full-time

Intern Sales Funnel Management Region Europe (f/m/x)

Legal Entity:

BMW AG

Location:

Job Field:

Digital Marketing

Job Id:

191882

Publication Date:

05.10.2026