Intern Retail Consulting Content and Market Management (f/m/x)

BMW Group; München; On-site; EUR 16,000 - 20,000; Full time

Benefits offered by this job

Apartment offers for students (subject

only Munich)

Job summary

BMW Group invites ambitious students to join the Retail Consulting Content and Market Management team for a 6-month internship in Munich. You will contribute to developing consulting programs, create presentations and tools for global rollouts, and help steer multi-country projects while integrating AI topics into the content.

You will collaborate with an international team, bring your ideas to life, and gain practical experience in AI-driven solutions and strategic consulting in a leading

Qualifications

• Enrolled in business/management related studies with strong academic record.
• Interest in AI and digital marketing, with practical exposure preferred.
• Ability to simplify complex concepts for presentations.

Responsibilities

• Support Content and Market Management with developing consulting programs.
• Assist in creating presentations, materials, guidelines, tools, and content for global rollouts.
• Help steer rollouts of projects across 30+ countries and integrate AI topics into content.

Skills

Fluent English

German language desirable

Structured and analytical thinking

Clear concept translation

AI-driven solutions experience

Independent work in international team

Education

Studies in business administration, economics, management or related field

Tools

AI tools experience

Job description

Intern Retail Consulting Content and Market Management (f/m/x)

THE BEST INTERNSHIP IN THEORY - AND IN PRACTICE.

SHARE YOUR PASSION.

World-leading technologies don’t make it into a BMW until they’ve undergone one of the most challenging journeys imaginable. It takes dynamic teams with outstanding technical skills to take them from the drawing board to the road. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Our international team at the BMW Group develops consulting programs and manages worldwide consulting projects for selected BMW Group markets and their dealerships. Our consulting programs focus on sales topics and overarching areas such as business management, digital marketing, and customer experience as well as strategy and transformation topics like electromobility and digitalization.

What awaits you?

• You will support the Content and Market Management team with developing consulting programs and setting up international consulting projects.
• You support the creation of presentations, communication materials, consulting guidelines, consulting tools and best-practice content for global rollouts.
• In addition, you assist with steering rollouts of consulting projects running in more than 30 countries.
• You support the integration of AI topics into global consulting content.
• Moreover, you contribute to develop and rollout AI solutions to our market community.

What should you bring along?

• Studies in business administration, economics, management or a related field.
• Above-average academic achievements.
• Structured and analytical way of working with strong problem-solving capabilities.
• Ability to translate complex topics into clear and understandable concepts and presentations.
• Practical experience with developing and maintaining AI driven solutions.
• Ability to work independently while collaborating effectively within an international team.
• Fluent English skills; German and further language skills desirable.

Do you enjoy working in an international team and shaping innovative consulting projects?

What do we offer?

• Digital offers & mobile working.
• Apartment offers for students (subject to availability & only Munich).

Earliest starting date: at the earliest from 01/18/2027

Duration: 6 months

Working hours: Full-time

You can find helpful tips on your application and the application process here .

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.

Intern Retail Consulting Content and Market Management (f/m/x)

BMW AG