Influencer Performance Creative

Jobgether; Deutschland; Hybrid; EUR 42,000 - 45,000; Full time

Benefits offered by this job

Employee stock options

Performance-based bonuses

Learning budget

Paid volunteering

Flexible work (office/remote/travel)

Job summary

Jobgether, in partnership with a Germany-based team, seeks an Influencer Performance Creative to transform influencer advertising into a growth engine. You will blend creative strategy with performance analytics, running experiments to maximize campaign results across markets.

You’ll manage budgets, explore AI-driven insights, and collaborate with influencers, managers, and buyers to drive measurable impact in a fast-paced, international environment.

Qualifications

• Proven experience developing creative briefs for advertising campaigns, particularly influencer-led initiatives.
• Strong analytical skills and hands-on experience measuring, evaluating, and optimizing campaign and creative performance.
• Practical experience managing YouTube advertising spend and influencer marketing budgets.
• Previous budget ownership, ideally involving monthly influencer marketing investments of €100,000 or more.
• Experience collaborating with influencer teams or managing advertising campaigns featuring influencers.
• Hands-on experience using AI tools in daily workflows, particularly for data analysis and performance optimization.
• Good English communication skills are required, with proficiency strongly preferred.

Responsibilities

• Conduct competitor and market research to identify emerging advertising trends, creative angles, and effective formats.
• Develop a high volume of actionable creative briefs for influencers, tailored to different countries, audiences, and gaming categories.
• Review influencer content and provide constructive feedback to improve creative quality, messaging, and performance.
• Design, implement, and manage A/B tests across creatives, markets, and categories to identify the most effective approaches.
• Analyze campaign and creative performance through KPIs and structured experimentation, continuously refining strategies based on data-driven insights.
• Manage and optimize influencer advertising budgets, including YouTube advertising spend.
• Leverage AI tools to analyze performance data, identify patterns, and improve operational efficiency.
• Communicate creative performance insights and campaign impact to influencer managers, media buyers, and leadership.
• Collaborate closely with influencer managers, media buyers, and content creators to align creative strategy with business objectives.

Skills

Creative briefs

Analytics

YouTube ads

Budget management

AI tooling

English proficiency

Tools

AI tools

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Influencer Performance Creative based in Germany.

We are looking for a creative and data-driven specialist to transform influencer advertising into a powerful growth engine. In this role, you’ll combine creative strategy, performance analysis, and experimentation to maximize the impact of influencer campaigns across multiple markets. You’ll research trends, develop compelling creative briefs, and collaborate with creators to deliver high-performing content. Through structured testing and data analysis, you’ll continuously identify opportunities to improve campaign results. You’ll also manage advertising budgets and leverage AI tools to accelerate insights and optimize workflows. Join an international, fast-paced environment where creativity, analytical thinking, and measurable results go hand in hand.

Accountabilities

• Conduct competitor and market research to identify emerging advertising trends, creative angles, and effective formats.
• Develop a high volume of actionable creative briefs for influencers, tailored to different countries, audiences, and gaming categories.
• Review influencer content and provide constructive feedback to improve creative quality, messaging, and performance.
• Design, implement, and manage A/B tests across creatives, markets, and categories to identify the most effective approaches.
• Analyze campaign and creative performance through KPIs and structured experimentation, continuously refining strategies based on data-driven insights.
• Manage and optimize influencer advertising budgets, including YouTube advertising spend.
• Leverage AI tools to analyze performance data, identify patterns, and improve operational efficiency.
• Communicate creative performance insights and campaign impact to influencer managers, media buyers, and leadership.
• Collaborate closely with influencer managers, media buyers, and content creators to align creative strategy with business objectives.

Requirements:

• Proven experience developing creative briefs for advertising campaigns, particularly influencer-led initiatives.
• Strong analytical skills and hands-on experience measuring, evaluating, and optimizing campaign and creative performance.
• Practical experience managing YouTube advertising spend and influencer marketing budgets.
• Previous budget ownership, ideally involving monthly influencer marketing investments of €100,000 or more.
• Experience collaborating with influencer teams or managing advertising campaigns featuring influencers.
• Hands-on experience using AI tools in daily workflows, particularly for data analysis and performance optimization.
• Good English communication skills are required, with proficiency strongly preferred.

Nice to have:

• Experience in a B2C brand, B2C SaaS, or consumer subscription business where influencer marketing is a major acquisition channel.
• Experience managing campaigns across multiple international markets and countries.
• Experience working in an organization with a large content creator team of 10 or more people.

Benefits:

• Annual salary ranging from €42,000 to €45,000, depending on experience and qualifications.
• Opportunity to contribute to the growth and scaling of an innovative product.
• Eligibility to participate in an Employee Stock Options program.
• Various bonus programs, including performance-based bonuses, referral bonuses, additional paid leave, and a personal learning budget.
• Paid volunteering opportunities.
• Flexible work arrangements, with the choice to work from the office, remotely, or while traveling.
• Opportunities for accelerated personal and professional growth.
• Well-defined feedback, career development, and promotion processes.
• An international working environment where English is the primary business language.