Influencer Marketing Manager (all genders)

Sunday Natural; Berlin; Hybrid; EUR 52,000 - 76,000; Full time

Benefits offered by this job

Discounts on products

Hybrid work model

28 days PTO

Urban Sports Club

Deutschlandticket subsidy

Office events

Job summary

Sunday Natural is seeking an Influencer Marketing Specialist to lead and optimize creator partnerships across Instagram, YouTube, and TikTok in the DACH region. You will execute end-to-end campaigns, scout creators, and collaborate with Brand, Social, and Performance teams to scale reach and revenue.

You will manage budgets, monitor KPIs like CAC, ROAS, and engagement, and build long-term ambassador relationships while staying ahead of trends in health and wellness.

Qualifications

• 2+ years hands-on influencer marketing experience.
• Experience running campaigns on Instagram, TikTok, YouTube.
• Knowledge of brand awareness metrics (reach, impressions, EMV) and performance metrics (CAC, ROAS).
• Established relationships with creators, agencies, or networks in the DACH region.
• Strong communication, negotiation, and relationship-building skills.
• Analytical mindset with proficiency in spreadsheets and tracking tools.
• Genuine passion for health, nutrition, wellness, and holistic living.
• Fluency in German and English.

Responsibilities

• Manage and execute end-to-end influencer campaigns across assigned product categories and campaign flights.
• Actively scout, negotiate with, and brief creators who align with our brand values.
• Monitor and evaluate campaign performance against core KPIs (revenue, CAC, ROAS, engagement).
• Coordinate the delivery of content, tracking links, and discount codes for campaign launches.
• Support budget tracking and campaign reporting, identifying top performers for long-term partnerships.
• Collaborate with Brand, Social, and Performance teams to repurpose content across Sunday Natural’s ecosystem.
• Stay on top of trends, creator formats, and competitor campaigns to pitch activation ideas.

Skills

Influencer marketing

Campaign management

German language

English language

Negotiation

Data analysis

Relationship building

DACH network

Job description

Your role

You will be an integral part of driving Sunday Natural’s Influencer Marketing across key channels, turning creator partnerships into measurable brand and commercial growth. In this role, you will execute and optimize campaigns across DACH, working closely with our team to test new formats, build authentic relationships with creators, and scale our reach across Instagram, YouTube, and TikTok.

• Manage and execute end-to-end influencer campaigns across assigned product categories and campaign flights
• Actively scout, negotiate with, and brief creators who align with our brand values and resonate with our community
• Monitor and evaluate campaign performance against core KPIs (revenue, CAC, ROAS, engagement) to continually optimize outcomes
• Coordinate the delivery of content, tracking links, and discount codes to ensure smooth campaign launches
• Support budget tracking and campaign reporting, identifying top performers to build long-term ambassador partnerships
• Collaborate with internal teams (Brand, Social, Performance) to repurpose high-performing creator content across Sunday Natural’s ecosystem
• Stay on top of emerging social trends, creator formats, and competitor campaigns to pitch fresh activation ideas

Your profile

• 2+ years of hands-on experience in influencer or creator marketing (ideally within D2C, health, wellness, beauty, or lifestyle)
• Proven track record of running end-to-end campaigns across Instagram, TikTok, and YouTube
• Solid understanding of both brand awareness metrics (reach, impressions, EMV) and performance metrics (CAC, ROAS, conversion rate)
• Existing relationships with creators, talent agencies, or management networks in the DACH region
• Strong communication, negotiation, and relationship-building skills
• Analytical mindset with comfort using spreadsheets and tracking tools to evaluate campaign ROI
• Genuine passion for health, nutrition, wellness, and holistic living
• Fluency in German and English

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

Our diverse team in Berlin consists of over 400 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.