Herzogenaurach, Germany Associate Creative Director Teamsport (limited for 7 months) Creative & Design

PUMA SE; Nürnberg; On-site; EUR 90,000 - 120,000; Full time

Job summary

PUMA SE is seeking an Associate Creative Director for Teamsport (7-month term) to drive bold creative direction across brand, digital, and retail channels. You will shape strategy, lead end-to-end production, and partner with agencies and internal teams to deliver high-impact assets.

You will oversee content plans, mentor the team, and travel up to 50% to ensure regional execution of global concepts with a strong design voice and rigorous quality control.

Qualifications

• Bachelor's degree in graphic design or related field.
• Minimum 8 years of progressive creative experience across brand, digital, film, retail, and print.
• Strong portfolio demonstrating strategic thinking, distinctive creative concepts, integrated campaign development, and high craft standards across channels.

Responsibilities

• Develop thorough creative strategies for Teamsport aligned with Brand and BU objectives.
• Oversee end-to-end development and implementation of seasonal creative directions.
• Define content plans and message hierarchies for assets.
• Collaborate with marketing channel owners across Paid Media, PR, Organic Social, and ecommerce.
• Lead creative projects from concept to final delivery using Adobe Creative Suite and Figma.
• Lead and brief external partners (agencies, photographers, illustrators, animators, producers).
• Manage multiple agency relationships and designers across projects.
• Develop creative guidelines for regional execution of global concepts.

Skills

Leadership

Creative strategy

Art direction

Stakeholder management

Presentation skills

Adobe Creative Suite

Figma

Typography

Video production

Education

Bachelor's degree in graphic design or related field

Tools

Adobe Creative Suite

Figma

Job description

Associate Creative Director Teamsport (limited for 7 months)

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

• Develop thorough creative strategies for Business Unit Teamsport aligned with the Brand and BU's objectives, maintaining brand identity, and captivating the target audience
• Oversee the end-to-end development and implementation of seasonal creative directions for the Business Unit, including collaboration with external partners and agencies
• Define clear content plans and message hierarchies to produce the required assets
• Collaborate with marketing channel owners to implement ideas that align with their strategic channel directions encompassing Paid Media, PR, Organic Social, Commercial Marketing, and ecommerce
• Lead creative projects through all phases of development and execution, from concept ideation and design development to final delivery. Design and create production-ready files and assets, applying strong craft across layout, typography, file building, colour, print, digital and video, while using Adobe Creative Suite and Figma to create high-quality outputs
• Lead creative productions by identifying, hiring, and briefing external partners such as creative agencies, photographers, illustrators, animators, producers, and content creators
• Additionally, manage multiple agency relationships and designers across various projects with a clear design voice and unwavering creative precision
• Lead the development of creative guidelines to aid in regional execution of global concepts including creative proposals, mood boards and internal documents, by designing layouts and creating final files as required
• Use research and market trends analysis, benchmark, feedback, and consumer insights to identify opportunities and inform strategic decision-making
• Demonstrate leadership through a passion for management and mentoring, fostering team spirit, and cultivating energy and optimism. Provide accountable leadership to the creative team, ensuring performance and results meet expectations
• Ability to socialize and present creative work in a compelling and persuasive way to cross-functional partners and senior leadership, has excellent people skills.
• Bachelor's degree in graphic design or a related field, or equivalent professional experience
• Minimum 8 years of progressive creative experience across brand, digital, film, retail, and print, ideally within the footwear, apparel, sport or lifestyle industry
• A strong portfolio demonstrating strategic thinking, distinctive creative concepts, integrated campaign development, and consistently high standards of craft across channels
• Proven leadership experience, including guiding multidisciplinary teams, mentoring creative talent, providing clear and constructive direction, and managing agencies and specialist partners
• Demonstrated ability to lead complex, high-visibility creative initiatives from strategic brief and concept development through production, approval, and delivery
• Deep expertise in creative strategy, art direction, typography, colour theory, digital and interactive design, video storytelling, and print production
• Expert proficiency in Adobe Creative Suite and Figma; motion and 3D experience is an advantage
• Strong strategic, presentation, and stakeholder-management skills, with the confidence to articulate a creative vision, navigate feedback, and influence senior and cross-functional partners
• Excellent communication, judgement, and prioritisation skills, with the ability to operate autonomously, make sound creative decisions, and lead multiple initiatives in a fast-paced environment
• Experience directing studio and location photo and video shoots, including briefing talent and partners and maintaining creative quality throughout production
• Willingness to travel up to 50%, including internationally.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!