Head of User Acquisition | Ruby Labs

Ruby Labs; Deutschland; Remote; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An innovative tech company is seeking a Head of User Acquisition to spearhead a high-performance team. This role involves leading the User Acquisition Department, defining strategies across multiple platforms, and managing substantial budgets. The ideal candidate will thrive in a fast-paced environment, possess strong analytical skills, and have a proven track record in performance marketing. Join a diverse and dynamic team dedicated to creating impactful consumer products and enjoy a remote work environment with unlimited PTO and autonomy. This is your chance to shape the future of technology across various industries.

Leistungen

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor Agreement

Qualifikationen

• 7+ years in performance marketing with senior leadership experience.
• Proven track record managing large budgets and teams.

Aufgaben

• Lead the User Acquisition Department and define UA strategies.
• Manage and mentor UA Managers across product teams.

Kenntnisse

Performance Marketing

Leadership

Data Analysis

Budget Management

Team Building

Communication

Ausbildung

Bachelor's Degree in Marketing or related field

Tools

Tableau

Google Analytics

Excel

SQL

Jobbeschreibung

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About Us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer opportunities across health, education, and entertainment industries. Our teams drive the future of consumer-led products. Learn more at: https://rubylabs.com/about-us/

About The Role

As Head of User Acquisition, you will lead a high-performance department delivering UA-as-a-Service to our product teams. You will centralize operations, drive efficiencies, and establish a unified strategy across paid traffic channels. You will mentor a team of UA Managers across our portfolio, acting as a strategic bridge between product, creative, and analytics. This is a leadership role suited for someone who thrives on scale, complexity, and data-driven execution.

Key Responsibilities

1. Build and lead the centralized User Acquisition Department for multiple subscription products
2. Define and own the overall UA strategy across platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
3. Develop processes, SOPs, testing frameworks, and reporting systems
4. Design UA OKRs/KPIs for success at department and individual levels
5. Manage and mentor UA Managers embedded in different product teams
6. Lead hiring, onboarding, training, and performance processes
7. Foster a culture of performance, collaboration, and growth
8. Oversee large-scale budgets, ensuring efficient CAC and positive ROAS
9. Develop growth plans based on LTV:CAC, retention, onboarding, and ARPU
10. Partner with data science for analytics and attribution models
11. Own testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
12. Collaborate with product Directors to align UA strategies with business goals
13. Work with creative leads on ad production using data-driven briefs
14. Manage vendor relationships with advertising platforms, agencies, and tools

Qualifications

1. 7+ years in performance marketing, with 3+ years in senior leadership overseeing UA at scale
2. Experience with subscription-based D2C products across multiple verticals
3. Proven track record managing multi-million dollar monthly paid budgets
4. Strong leadership with experience managing 5–7 UA professionals
5. Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, etc.
6. Experience building and scaling teams, setting KPIs, and leading centrally
7. Strong analytical skills; proficiency in Tableau, Google Analytics, Excel, SQL
8. High-energy, results-driven, and comfortable in a fast-paced environment
9. Hands-on leadership style, fully engaged and accountable
10. High standards with a focus on excellence and rapid iteration
11. Management skills: hiring, coaching, developing talent, accountability
12. Profit-focused mindset, understanding UA as a growth engine

Location

Ruby Labs operates within CET (Central European Time). Applicants from any country are welcome if within ±4 hours of CET for collaboration purposes.

Benefits

Our perks include:

• Remote Work Environment
• Unlimited PTO
• Paid National Holidays
• Company-provided MacBook
• Flexible Independent Contractor Agreement with benefits and autonomy. Details: Link

Join us for growth and impact!

Interview Process

After applying, expect a review in 3-5 days. Potential steps include:

1. Recruiter Screening (40 min)
2. Technical Interview (60 min)
3. Final Interview (60 min)

Life at Ruby Labs

We foster a diverse, innovative community committed to excellence. We are an equal-opportunity employer and value diversity. Join us to shape the future of technology across industries.