Head of Product - Platform Growth (f/m/d)

Coursekingdom; Berlin; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Modern workplace in Berlin

Public transportation ticket

Learning and development budget

Company pension scheme

Employee discounts platform

Monthly wellness/learning budget

Job summary

IMAGO in Berlin is seeking a senior leader to own the growth of a self-serve webshop and shape the product function across a small team. You will drive acquisition, engagement, pricing concepts, and a scalable growth engine while leading cross-functional efforts across Marketing, Engineering, Data/BI and Sales.

The role requires English and German fluency, and a track record in growing large digital catalogs with a data-driven mindset and strong stakeholder management.

Qualifications

• : Senior product leader with experience owning growth for a self-serve digital product/platform (e-commerce, marketplace, large catalog).
• - Proven ability to lead and develop a product team and run core product routines (discovery, prioritization, roadmap, measurement).
• - Track record in SEO-led growth at scale (technical SEO, IA/internal linking, information architecture, scalable landing pages).
• - Analytical and KPI-driven, experience improving conversion funnels (and ideally repeat purchase/retention).
• - Strong prioritization and stakeholder management across Engineering, Marketing, Sales, Data/BI.
• - Business fluent in English and German.

Responsibilities

• Build the self-serve webshop into a major business line with optimized acquisition, engagement and conversion.
• Develop product and pricing concepts to increase transactions and reduce friction.
• Create scalable organic growth via technical SEO, IA, internal linking and programmatic pages.
• Drive international expansion with market prioritization and localization.
• Lead cross-functional work with Marketing, Engineering, Data/BI and Sales.
• Own product vision, strategy and roadmap for self-serve growth and enterprise initiatives.
• Establish product operating model and KPIs reporting.
• Lead a small product team and ensure high quality in discovery, UX, decision-making.

Skills

Growth leadership

Self-serve platform

Product team leadership

SEO growth

Data & analytics

Stakeholder management

English & German

Job description

IMAGO is one of the leading agencies for visual content in Europe, with over 800 million photos and videos used daily by international clients across News Media, Broadcast, Sports, Brands, and Corporate sectors. For almost 30 years, we’ve built a strong market position in Germany and continue evolvi

Berlin

Head of Product - Platform Growth (f/m/d)

Description

IMAGO is one of the leading agencies for visual content in Europe, with over 800 million photos and videos used daily by international clients across News Media, Broadcast, Sports, Brands, and Corporate sectors. For almost 30 years, we’ve built a strong market position in Germany and continue evolvi

IMAGO is one of the leading agencies for visual content in Europe, with over 800 million photos and videos used daily by international clients across News Media, Broadcast, Sports, Brands, and Corporate sectors.

For almost 30 years, we’ve built a strong market position in Germany and continue evolving our platform to meet global digital demands. Our international team works closely together from our headquarters in the heart of Berlin.

This is a newly created, CEO-facing role with end-to-end ownership for developing our self-serve webshop into a major business line and, at the same time, establishing a strong product function across IMAGO as the overall Head of Product for our small product team.

1) Build the webshop into a major business line:

• Continuously optimize user acquisition, engagement, and conversion
• Develop product and pricing concepts that increase transactions and reduce friction (in alignment with enterprise sales)
• Build a scalable organic growth engine: technical SEO/AI optimization, information architecture, internal linking, programmatic landing pages
• Drive international expansion: market prioritization, localization strategy, multi-market rollout
• Lead cross-functional execution across Marketing, Engineering, Data/BI and Sales
• Own IMAGO’s product vision, strategy, and portfolio prioritization across self-serve growth and enterprise-facing initiatives
• Set up the product operating model (discovery, prioritization, roadmap, rituals, stakeholder alignment, measurement)
• Lead and develop our small product team (PM, Designer + Technical SEO Manager) and ensure high quality in discovery, UX, and decision-making
• Create transparency through KPIs and product performance reporting (e.g., conversion funnel, retention/repeat purchase, cycle time, engagement parameters)
• Act as a key sparring partner for the C-level on strategic bets, trade-offs, and investment decisions

What we expect

• Senior product leader with experience owning growth for a self-serve digital product/platform (e-commerce, marketplace, large catalog)
• Proven ability to lead and develop a product team and run core product routines (discovery, prioritization, roadmap, measurement)
• Track record in SEO-led growth at scale (technical SEO, IA/internal linking, information architecture, scalable landing pages)
• Analytical and KPI-driven, experience improving conversion funnels (and ideally repeat purchase/retention)
• Strong prioritization and stakeholder management across Engineering, Marketing, Sales, Data/BI
• Business fluent in English and German

Nice to have

• Very large catalog experience
• Media/licensing industry experience

What we offer

• A modern workplace in the heart of Berlin
• Public transportation ticket
• Monthly budget to spend in an area of your liking, incl. Health (Urban Sports and others), Learning, Travelling, etc.
• Company pension scheme
• Platform for employee discounts from a wide range of providers