Head of Product Marketing

IC Resources; Deutschland; On-site; EUR 150,000 - 190,000; Full time

Job summary

IC Resources is seeking a seasoned Head of Product Marketing for semiconductors in Germany. The role focuses on defining portfolio strategy, product definitions and market execution across automotive and industrial sectors.

You will drive go-to-market plans, lead a team of Marketing Engineers and push for data-driven decisions and AI-enabled improvements. Ideal candidates bring 10+ years in semiconductor marketing, strong MCUS sensing system experience, and the ability to influence global

Qualifications

• 10+ years in semiconductor product marketing across automotive, industrial, or consumer markets.
• Strong experience with microcontroller-based sensing systems; capacitive touch is a plus.
• Proven track record in IC and firmware product definition, portfolio strategy and commercial execution.
• At least five years’ experience leading and developing marketing teams.

Responsibilities

• Define product strategy, positioning, roadmaps and lifecycle plans.
• Translate customer and market requirements into IC and firmware product specs, value propositions and business cases.
• Lead go-to-market strategies, product launches, competitive intelligence and sales enablement.
• Manage, coach and develop a high-performing team of Marketing Engineers.
• Drive data-led decision-making, AI adoption and process improvements.
• Develop global technology partnerships and collaborate with cross-functional teams to secure design wins.

Skills

Portfolio strategy

Go-to-market

Team leadership

Data-driven

AI adoption

Education

Bachelor's degree in Electronics or CS

MBA advantageous

Tools

Tableau

Excel

Microsoft 365

AI-enabled tools

Job description

Head of Product Marketing – Semiconductors

Germany

An established global semiconductor organisation is seeking an experienced Head of Product Marketing to drive portfolio strategy, product definition and go-to-market execution across automotive and industrial markets.

This is a senior leadership role combining technical expertise, commercial strategy and team development, with the opportunity to influence next-generation semiconductor solutions and drive global business growth.

Key Responsibilities

• Define product strategy, positioning, roadmaps and lifecycle plans.
• Translate customer and market requirements into IC and firmware product specifications, value propositions and business cases.
• Lead go-to-market strategies, product launches, competitive intelligence and sales enablement.
• Manage, coach and develop a high-performing team of Marketing Engineers.
• Drive data-led decision-making, AI adoption and process improvements.
• Develop global technology partnerships and collaborate with cross-functional teams to secure design wins.

What We’re Looking For

• Degree in Electronics, Computer Science or a related discipline; an MBA is advantageous.
• 10+ years of semiconductor product marketing experience, ideally across automotive, industrial and/or consumer markets.
• Strong experience with microcontroller-based sensing systems; capacitive touch expertise is a plus.
• Proven track record in IC and firmware product definition, portfolio strategy and commercial execution.
• At least five years’ experience leading and developing marketing teams.
• Strong commercial, analytical and communication skills, including proficiency in Tableau, Excel, Microsoft 365 and AI-enabled tools.
• Willingness to travel internationally across Asia, the US and Europe.

The Opportunity

Join a global technology business where you can shape product strategy, influence innovation and lead a talented team in a collaborative, fast-paced environment.