Head of Performance Marketing/ CMO

Melotech; Berlin; Remote; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Job summary

Melotech, a bold player in media and entertainment, is seeking a Head of Performance Marketing to scale our paid campaigns globally. You will drive the strategy across Facebook, Instagram, YouTube, TikTok, Snapchat, and Google, leveraging AI to generate content variations and rapid testing.

You'll own thousands of concurrent campaigns, optimize performance with data-driven decisions, and collaborate closely with our founder and engineering team.

Qualifications

• Degree in Marketing, Business, Mathematics, or related quantitative field.
• 3+ years of performance marketing experience in creative industry or entertainment marketing.
• Expert-level proficiency across Facebook Ads Manager, Google Ads, YouTube Ads, TikTok Ads Manager, and Snapchat Ads.
• Proven track record managing 100+ simultaneous campaigns and conducting large-scale A/B testing on audio/video content.

Responsibilities

• Developing and maintaining a comprehensive brand, targeting and content strategy optimized for paid marketing.
• Setting up and managing thousands of promotional campaigns across Facebook, Instagram, YouTube, Google, TikTok, Snapchat, and other platforms.
• Building and scaling creative production workflows to generate endless content variations with the help of AI.
• Optimizing campaign performance through large-scale A/B testing to maximize reach, conversion and revenue.
• Staying ahead of trends across social media platforms to lead the curve in our creatives rather than follow it.
• Building comprehensive libraries of visual assets, prompts, and workflows for rapid content iteration.
• Managing partners in a scalable yet productive manner.
• Collaborating with our engineering team to optimize processes, systems and outputs.

Skills

Campaign management

Facebook Ads

Google Ads

YouTube Ads

TikTok Ads

Snapchat Ads

Analytics

A/B Testing

Education

Marketing/Business/Quantitative degree

Job description

Who we are

Melotech is revolutionizing media and entertainment. We create art through technology for humans to enjoy. In just 24 months, our work has been heard, watched and loved for over 4 billion minutes worldwide.
Founded by entrepreneur and investor Soheil Mirpour, we are backed by top VCs Cherry Ventures, Speedinvest and GFC, alongside world-class angels from firms such as Spotify, Blackstone and KKR.

What you will do

Your mission as Head of Performance Marketing is to get us in front of every person on the planet through scalable performance marketing across all major platforms. You tackle the critical questions: How can our ads dominate TikTok or Snapchat, convert amazingly on Instagram or Facebook, and arbitrage keywords at scale on Google and YouTube? Which formats and targeting maximizes not just clicks, but revenue? And how can we launch new campaigns in minutes instead of days with the help of AI? Working fully autonomously alongside our founder and the team, your answers to these questions will directly influence our company's success. On a typical day, your tasks may include:

• Developing and maintaining a comprehensive brand, targeting and content strategy optimized for paid marketing

• Setting up and managing thousands of promotional campaigns across Facebook, Instagram, YouTube, Google, TikTok, Snapchat, and other platforms

• Building and scaling creative production workflows to generate endless content variations with the help of AI

• Optimizing campaign performance through large-scale A/B testing to maximize reach, conversion and revenue

• Staying ahead of trends across social media platforms to lead the curve in our creatives rather than follow it

• Building comprehensive libraries of visual assets, prompts, and workflows for rapid content iteration

• Managing partners in a scalable yet productive manner

• Collaborating with our engineering team to optimize processes, systems and outputs

Who you are

You're a performance marketing powerhouse with extensive experience in paid ads. Your expertise lies in managing hundreds of simultaneous campaigns while maintaining creativity and artistic attention to detail. Typically, your profile will look like this:

• Degree in Marketing, Business, Mathematics, or related quantitative field

• 3+ years of hands-on performance marketing experience, preferably in creative industry or entertainment marketing

• Expert-level proficiency across Facebook Ads Manager, Google Ads, YouTube Ads, TikTok Ads Manager, and Snapchat Ads

• Proven track record managing 100+ simultaneous campaigns and conducting large-scale A/B testing on audio/video content

• Strong analytical skills with ability to interpret streaming data and make rapid campaign optimization decisions

• Self-directed approach thriving in fast-paced, metric-driven environments focused on cultural impact

• You thrive in a fast-paced and performance-oriented environment

• Colleagues would describe you as hard-working, ambitious and persistent

• You’re obsessed with music, video or social media

What makes this exciting

You are one of the first employees of an ambitious team, changing the world of media and entertainment. Being early means every decision you make shapes our trajectory. You're not a cog in the machine but the captain of your own ship, rewarded for performance and respected for leadership. Flat hierarchies mean that your voice matters, your ideas get implemented, and your impact is immediate.
We pay competitive salaries and make you an owner of the business with equity. We work remotely to give you complete freedom over your life, while meeting regularly around the world for global offsites where we strategize, bond, and push boundaries together.

What the process will look like

We hire on a rolling basis. Earliest starting date is always ASAP.
Once you begin our process, you can progress from start to offer within a week, depending on how quickly you can move through each stage:

1. Online assessment: Motivational questionnaire and aptitude test - are you made for the job?

2. Initial interview: 30-minute introductory call - getting to know you

3. Take-home case study: Real-world project - showcase your skills and working style

4. Case interview: 90-minute case discussion - present and debate your results with a team member

5. Founder interview: 90-minute interview with our CEO - going deep on all topics

6. Team interview: Individual or group interview with other team members - depending on position

7. Offer, contract signing and onboarding

Note: As we are still in stealth, you will learn more about Melotech as you progress through the stages. By the end of the Founder interview, you will have a full grasp of our business and the details of your role.