Head of Marketing (m/w/d)

dogado; Berlin; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Betriebliche Altersvorsorge

Team events

Bike leasing

Urban Sportsclub discounts

Hybrid work model

Modern offices

Job summary

group.one is seeking an experienced marketing leader to drive strategy and execution in the DACH market and lead a five-person team. You will own SEO/AEO, paid media, social media, and marketing tracking, partnering with Product, Sales, and Customer Excellence to base decisions on robust data.

The role emphasizes data-driven optimization, AI-powered workflows, and cross-functional collaboration, with a hybrid work model and modern offices. Fluency in German and English is required.

Qualifications

• Several years of experience in a marketing leadership role.
• Experience leading a team of at least four to five people.
• Proven experience in SEO/AEO, performance marketing, and marketing tracking infrastructure.
• Hands-on experience with AI tools and automation (e.g., n8n, LLM-powered workflows).
• Strong analytical skills; you make and defend decisions based on data rather than gut instinct.
• Experience in winning over stakeholders even without direct disciplinary responsibility.
• A direct, clear communication style and a high degree of initiative.
• Very good German and English language skills.

Responsibilities

• Lead a five-person marketing team (designer, developer, performance & tracking manager, marketing manager, student).
• Own the DACH market marketing strategy including SEO/AEO, paid media, social media, and content.
• Manage organic marketing and communication with leads and existing customers (Shore Voice, lead nurturing, AEO, SEO).
• Oversee tracking infrastructure (HubSpot, GA4, n8n) and data-driven optimization.
• Build and scale AI-powered marketing and automation workflows for outbound pipelines and reporting.
• Design and run pricing and packaging experiments to validate new monetization levers.
• Collaborate with Product, Sales, and Customer Excellence across teams.
• Develop dashboards, models, and decision frameworks to enable marketing priorities.

Skills

Marketing leadership

Team leadership

SEO/AEO

Performance marketing

Marketing analytics

German language

English language

Tools

HubSpot

GA4

n8n

LLM-powered workflows

Job description

About Us

We at group.one support our clients worldwide through our various brands, with over 1,800 motivated employees across different fields, to help them succeed online.Whether through domains, websites, cloud servers, digital marketing support, or the Software as a Service (SaaS) model, we help our customers grow their online presence.

About Us

We at group.one support our clients worldwide through our various brands, with over 1,800 motivated employees across different fields, to help them succeed online.Whether through domains, websites, cloud servers, digital marketing support, or the Software as a Service (SaaS) model, we help our customers grow their online presence.

At Shore, we help people do what they love. Since 2012, we’ve been building all-in-one business software that takes the admin off the plates of service providers and retailers, from online booking and customer management, point of sale and payments. Businesses, from hair salons and beauty studios to health practices and shops, rely on us to run their day-to-day.

Your Role

We are looking for an experienced marketing leader who will be responsible for strategy and operational execution in the DACH market and will lead a team of five. The role involves taking ownership of results for SEO/AEO, paid media, social media, and marketing tracking, and working closely with Product, Sales, and Customer Excellence to support marketing decisions with robust data.

• Technical and managerial leadership of a five-person marketing team: designer, marketing developer, performance & tracking manager, marketing manager, and part-time student working in social media


• Responsibility for the overall marketing strategy in the DACH market—SEO/AEO, paid media, social media, and content with a clear focus on pipeline and revenue growth


• Management of organic marketing and communication with leads and existing customers (Shore Voice, lead nurturing, AEO, and SEO)


• Overseeing the tracking infrastructure (HubSpot, GA4, n8n) and continuous data-driven optimization


• Building and scaling AI-powered marketing and automation workflows, from outbound pipelines to internal reporting and analytics tools


• Designing and executing pricing and packaging experiments to validate new monetization levers


• Close cross-functional collaboration with Product, Sales, and Customer Excellence


• Developing dashboards, models, and decision-making frameworks that enable marketing priorities to be implemented internally based on data

Our Offer

Benefits

• Company Pension Scheme (Betriebliche Altersvorsorge)


• Unforgettable Team Events


• Bike-Leasing (Partnering with JobRad)


• Discounted Prices for Urban Sportsclub Memberships


• Permanent, Full-Time Position


• Flexibility for your work-life balance: Hybrid work model with flexible hours


• New, state-of-the-art offices at our locations

Your Profile

• Several years of experience in a marketing leadership role, ideally in a B2B SaaS environment


• Experience leading a team of at least four to five people


• Proven experience in SEO/AEO, performance marketing, and marketing tracking infrastructure


• Hands-on experience using AI tools and automation (e.g., n8n, LLM-powered workflows) beyond basic prompting


• Strong analytical skills; you make and defend decisions based on data rather than gut instinct


• Experience in winning over stakeholders even without direct disciplinary responsibility


• A direct, clear communication style and a high degree of initiative


• Very good German and English language skills

We are committed to fostering an inclusive and safe environment that is free from discrimination and harassment. We welcome talent in all its diversity. Your gender, background, age, beliefs, or personal history do not determine your opportunities with us—what matters to us is mutual respect, personal appreciation, and creating a work environment where motivation and collaboration thrive.

We are committed to supporting your personal and professional growth and recognizing you both as an individual and as a valued team member.

We look forward to growing alongside you and getting to know you

group.one ist ein führender europäischer Anbieter von Online-Präsenz, Cloud-Hosting und digitalen Marketing-Services. Über 2 Millionen Kunden vertrauen uns ihren Online-Erfolg an. Dank der Unterstützung unserer Partner Cinven und Ontario Teachers' Pension Plan bauen wir das Dienstleistungsportfolio und die geografische Präsenz der Gruppe kontinuierlich aus.