Head of Marketing (gn) Vollzeit / Teilzeit

DKV EURO SERVICE GmbH + Co. KG; Ratingen; Hybrid; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading B2B mobility company is seeking a Head of Marketing to lead their marketing team and design effective strategies. The role involves managing campaigns, optimizing performance, and collaborating with various departments. Candidates should have strong B2B marketing experience and the ability to work with data and analytics tools. Fluency in German and English is required. Flexible working hours available.

Qualifikationen

• Several years of experience in B2B marketing, ideally in technology-driven industries.
• Deep understanding of lead funnel mechanics and data-driven marketing strategies.
• Strong analytical skills and high affinity for working with data.

Aufgaben

• Lead and develop the marketing team.
• Design and implement a holistic B2B marketing strategy.
• Manage collaboration with external agencies.

Kenntnisse

B2B marketing experience

Understanding of lead funnel mechanics

Experience with HubSpot

Strong analytical skills

Leadership capabilities

Fluency in German and English

Tools

HubSpot

Salesforce

Google Analytics

LinkedIn Campaign Manager

Jobbeschreibung

Head of Marketing (gn) Vollzeit / Teilzeit

Your job at DKV Mobility? As part of a leading European B2B platform for on-the-road payment solutions, you will work in an exciting environment. Our tasks are defined by our Purpose: To drive the transition towards an efficient and sustainable future of mobility. We offer you numerous opportunities to help shape the mobility of tomorrow in a dynamic and agile environment. Our approximately 2,700 employees throughout Europe are united by a common passion: to give their best every day for our customers in more than 50 countries. True to our claim: You drive, we care. Become part of our diverse, dedicated and unique team!

What you can expect

• You lead and develop the marketing team
• You design and implement a holistic B2B marketing strategy along the customer journey
• You manage collaboration with external agencies and service providers
• You are responsible for lead generation and enrichment to acquire new customers, as well as product communication in coordination with international sales units
• You conceptualize, design, and execute campaigns across digital channels and continuously optimize ROAS
• You introduce and further develop a data-driven lead scoring model
• You use marketing analytics, CRM, and automation tools to measure performance and optimize campaigns
• You coordinate and centralize international marketing activities and manage country-specific budget allocation
• You plan and manage participation in trade fairs and industry events, including budget responsibility and you oversee and further develop the company website
• You work closely with Sales, Product Management, Data Intelligence, and Legal
• You manage content production with a focus on relevant B2B topics such as whitepapers, case studies, and expert contributions
• You take full responsibility for a significant marketing budget

What makes you stand out

• You have several years of experience in B2B marketing, ideally in technology-driven industries
• You possess a deep understanding of lead funnel mechanics and data-driven marketing strategies
• You’re experienced with tools like HubSpot, Salesforce, Google Analytics, and LinkedIn Campaign Manager
• You bring strong analytical skills and a high affinity for working with data
• You demonstrate leadership capabilities and strategic thinking
• You communicate confidently and manage stakeholders at C-level with ease
• You are fluent in both German and English, spoken and written

We are looking forward to your application and to applicants who enrich our diverse culture! Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified.

This position can be full-time or part-time (min. 30h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models. Please talk to us about the flexibility you need during the application process.

Have we made you curious? Then we are looking forward to your application! If you still have open questions then please contact Sabine Kalthoff via [e-mail].