Head of Marketing

Otamiser; Hövelhof; Remote; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading tech company is seeking a Head of Marketing to drive growth through strategic leadership and digital marketing. The ideal candidate has 5-10 years of experience in B2B SaaS, proven skills in SEO, and a track record of building high-impact teams. This fully remote role offers flexible hours and a competitive salary package, aiming for international growth.

Leistungen

Unlimited duration employment contract

Competitive salary package

Growth and personal development opportunities

Flexible working hours

Remote work model

Qualifikationen

• 2-5 years in senior marketing roles in B2B SaaS.
• 5-10 years of experience in short-term rental or travel tech.
• Proven expertise in SEO strategy and content marketing.
• Strong understanding of webinar production and engagement tactics.
• Proven track record of leading and scaling marketing teams.

Aufgaben

• Align marketing efforts with business goals and brand positioning.
• Develop and execute global marketing strategy for revenue growth.
• Oversee and optimize the marketing budget and KPIs.
• Collaborate with cross-functional teams to align initiatives.
• Build and manage a high-impact marketing organization.

Kenntnisse

B2B SaaS experience

SEO strategy

Content marketing

Project management

Data-driven mindset

Excellent communication

Native or near-native English

Tools

Google Analytics

HubSpot

Search Console

Jobbeschreibung

Join to apply for the Head of Marketing role at Otamiser

We are looking for a strategic and hands‑on Head of Marketing to lead the next phase of Otamiser’s growth. This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high‑impact marketing strategy from the ground up. You’ll drive lead generation, brand development, and CRM through SEO, content generation, webinars, and paid advertising through key channels.

Key Responsibilities

• Align all marketing efforts with business goals, target segments, and brand positioning for both AutoRank (STR) and Otamiser (hotel) markets.
• Develop and execute the global marketing strategy to drive awareness, acquisition, and revenue growth across all product/service lines.
• Oversee and optimize the marketing budget.
• Set and achieve key KPIs such as lead generation, conversion rates, CAC, LTV, and payback metrics.
• Collaborate closely with Sales, Product, and Customer Success teams to align marketing initiatives with growth targets.
• Build and manage a high-impact marketing organization fostering innovation and collaboration.
• Continuously improve the performance and productivity of the marketing team.
• Develop marketing processes from lead generation to sales qualified leads; work with sales and CSM to ensure consistent CRM messaging across AutoRank (STRs) and Otamiser (hotels).

SEO & Web Leadership

• Build and execute an SEO strategy to grow organic traffic and dominate relevant search results.
• Establish thought leadership in the market categories of Listing Optimization and Revenue Management with consistent communications and industry positioning.
• Manage the company website (Webflow preferred) with regular content updates, performance tracking, and CRO best practices.
• Own web analytics and reporting, using data to drive continuous optimization.
• Manage the external website developer to improve website performance and changes.

Content & Campaign Management

• Oversee a content calendar covering blog articles, product marketing assets, social media, email campaigns, and video.
• Ensure messaging consistency across all touchpoints, with a deep focus on STR awareness of AutoRank.
• Manage writers/designers as needed.

Webinar & Event Marketing

• Lead strategy, promotion, and production of monthly webinars, virtual events, and partner co‑marketing sessions.
• Create post‑event campaigns to convert attendance into qualified leads.
• Support sales in conferences in Europe and North America.

Requirements

• 2‑5 years in senior marketing roles in B2B SaaS.
• 5‑10 years of experience, ideally in short‑term rental or travel tech.
• Proven expertise in SEO strategy and content marketing, with examples of traffic growth and lead generation.
• Strong understanding of webinar production and audience engagement tactics.
• Proven track record of leading and scaling marketing teams.
• Data‑driven mindset with experience using tools such as Google Analytics, Search Console, HubSpot, or similar.
• Excellent project management and cross‑functional collaboration skills.
• Native or near‑native English proficiency.

Additional Information

Since our marketing team is primarily based in Europe (GMT+2), we are ideally looking for someone who can work within or close to European time zones to ensure smooth collaboration and overlap in working hours.

What We Offer

• Employment contract of unlimited duration with a competitive salary package.
• Scope for growth and personal development.
• A start‑up on the verge of international growth.
• Flexible working hours.
• A remote work model.

Seniority level

• Executive

Employment type

• Full‑time

Job function

• Marketing
• Technology, Information and Internet

Referrals increase your chances of interviewing at Otamiser by 2x.