Head of Marketing

Allegis Group; Frankfurt; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading recruitment firm is seeking a Head of Marketing (m/f/d) to drive brand strategy and customer engagement for a fast-growing digital retail bank. The ideal candidate will have over 5 years of marketing experience, including leadership roles, preferably in digital banking or fintech. This role offers a competitive package and the chance to impact the future of digital banking.

Leistungen

Competitive package and relocation support

Opportunity to shape the future of digital banking

Multinational and innovative culture

Qualifikationen

• 5+ years in marketing, including 2+ years in leadership roles.
• Proven experience in digital banking, fintech, or tech-driven businesses.
• German language at a conversational level.

Aufgaben

• Develop and execute end-to-end marketing strategy.
• Own brand positioning and digital campaigns.
• Collaborate with Product, Analytics, and Sales teams.

Kenntnisse

Leadership

Digital marketing

Performance marketing

Stakeholder management

Data-driven decision making

Ausbildung

Bachelor’s degree

MBA

Jobbeschreibung

Head of Marketing (m/f/d) – Digital Banking

We are seeking an experienced Head of Marketing to lead brand strategy, growth, and customer engagement for a fast-growing digital retail bank. This is a high-impact leadership role driving marketing across all channels.

Key Responsibilities:

• Develop and execute end-to-end marketing strategy: awareness, acquisition, engagement, and retention.
• Own brand positioning, digital campaigns, media strategy, and creative direction.
• Drive customer growth through paid media, social, SEO/SEM, influencer, partnerships, and performance marketing.
• Lead data-driven segmentation, personalization, and lifecycle marketing.
• Launch marketing for new products: payments, cards, lending, savings, and app features.
• Collaborate with Product, Analytics, Sales, and Customer Experience teams.
• Manage marketing budget and optimize ROI, CAC/LTV, and conversion funnels.
• Build and lead a high-performing marketing team.
• Monitor competitor landscape and emerging digital marketing trends.

Requirements:

• Bachelor’s degree; MBA is a plus.
• 5+ years in marketing, including 2+ years in leadership roles.
• Proven experience in digital banking, fintech, telecom, e-commerce, or tech-driven consumer businesses.
• Strong expertise in performance marketing, martech, analytics, and campaign automation.
• Creative mindset with commercial acumen and data-driven decision-making.
• Excellent leadership and stakeholder management skills.
• Experience in fast-paced, innovative environments; familiarity with Eastern/Southeastern European markets is a plus.
• German language at a conversational level

What’s Offered:

• Competitive package and relocation support.
• Opportunity to shape the future of digital banking.
• Multinational, innovative, and customer-focused culture.