Head of International B2B SaaS Brand & Communication

Kenjo GmbH; Frankfurt; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work hours

Two remote days per week

Career development program

Team events

Jobticket subsidy

Job summary

Bookwire GmbH in Frankfurt am Main seeks a Head of International B2B SaaS Brand & Communication to lead global marketing strategy, strengthen brand positioning, and drive awareness among publishers, media companies, and technology partners worldwide.

The role combines strategic thinking with hands-on execution, leading a small marketing team and shaping how Bookwire communicates its value across markets. Fluent German/English preferred.

Qualifications

• Several years of relevant marketing experience within B2B SaaS, B2B technology platforms, digital marketplaces, or media technology businesses, including proven experience independently owning and driving key marketing, brand and/or communications initiatives.
• Proven track record of developing and executing brand marketing strategies supporting international expansion, organizational scaling, and value creation.
• Demonstrated success in building integrated brand and demand generation strategies, leveraging compelling brand narratives and market positioning to drive awareness, engagement, and commercial growth.
• Experience leading and developing small to mid-size teams, while effectively managing external agencies and strategic partners.
• Strong business acumen and the ability to navigate fast-growing, investor-backed organizations with evolving priorities and ambitious growth objectives.
• Excellent communication and narrative-building skills, with the ability to translate complex technologies and platform offerings into clear, compelling, and differentiated market propositions.
• Experience working closely with executive leadership teams, taking ownership of your area of responsibility and influencing strategic business decisions.
• Fluent German and English communication skills are strongly preferred.

Responsibilities

• Shape the Global Brand Vision: Define and evolve Bookwire's corporate brand identity and market perception across touchpoints.
• Drive Strategic Communications: Strengthen brand communication strategy internally and externally, including media engagement and customer stories.
• Marketing Leadership: Lead and develop a small international marketing team.
• Demand Generation: Drive integrated marketing campaigns to increase awareness and pipeline.
• Global Marketing Operations: Own the marketing playbook, planning, budgets, and agency relationships.
• Stakeholder Management: Partner with leadership, Sales, BD, Product and external partners.

Skills

Brand strategy

B2B SaaS marketing

Marketing leadership

Demand generation

Tools

Agency management

Job description

Head of International B2B SaaS Brand & Communication

Fulltime, Location: Frankfurt am Main

About Bookwire

Bookwire was founded in 2010 as a start-up supporting publishers in the emerging eBook market and has since grown into a leading international digital publishing technology company.

Today, Bookwire empowers publishers to maximize the value of their content through innovative technology that offers one solution for all, including production (e-books, audiobooks, podcasts, print-on-demand), distribution, marketing and analytics.

With around 200 employees and a strong presence across key European publishing markets, our next step is to further grow our international footprint. Guided by our belief that “The best is yet to come!”, we continuously evolve our products, expand our capabilities, and embark on the next stage of our global growth journey.

The Role

We are seeking a Head of International B2B SaaS Brand & Communication to lead and evolve Bookwire's marketing function during a period of growth and transformation.

As Bookwire continues to expand its international footprint, strengthen its market leadership, and prepare for its next stage of global growth, this role will be instrumental in shaping how our story, brand, and value proposition are communicated across markets.

Reporting directly to John Ruhrmann, Co-CEO & Co-Founder, you will work closely with the executive team to define Bookwire's global marketing strategy, strengthen brand positioning, and drive awareness among publishers, media companies, technology partners, and industry stakeholders worldwide.

This is a hands‑on leadership role for a marketing professional who thrives at the intersection of strategy, execution, and transformation. You will build on a strong foundation while helping Bookwire evolve its brand, sharpen its market presence, and support the company's ambitions to further expand internationally and establish itself as the operating system for modern media companies.

Key Responsibilities

Shape the Global Brand Vision: Define and evolve Bookwire's unique corporate brand identity and market perception by creating consistency across all customer and stakeholder touchpoints.

Drive Strategic Communications: Strengthen brand communication strategy internally and externally, including media engagement, industry visibility, customer stories, and market‑facing content across regions.

Marketing Leadership: Lead and develop a small international marketing team spanning events, digital marketing, and corporate communications.

Demand Generation: Drive integrated marketing campaigns that increase awareness, generate pipeline, and support growth across key markets.

Global Marketing Operations: Own the marketing playbook, annual planning process, agency relationships, performance measurement, and marketing budget.

Stakeholder Management: Partner closely with leadership, Sales, Business Development, Product, and external partners to align business and marketing priorities.

Qualifications

Several years of relevant marketing experience within B2B SaaS, B2B technology platforms, digital marketplaces, or media technology businesses, including proven experience independently owning and driving key marketing, brand and/or communications initiatives.

Proven track record of developing and executing brand marketing strategies supporting international expansion, organizational scaling, and value creation.

Demonstrated success in building integrated brand and demand generation strategies, leveraging compelling brand narratives and market positioning to drive awareness, engagement, and commercial growth.

Experience leading and developing small to mid‑size teams, while effectively managing external agencies and strategic partners.

Strong business acumen and the ability to navigate fast‑growing, investor‑backed organizations with evolving priorities and ambitious growth objectives.

Excellent communication and narrative‑building skills, with the ability to translate complex technologies and platform offerings into clear, compelling, and differentiated market propositions.

Experience working closely with executive leadership teams, taking ownership of your area of responsibility and influencing strategic business decisions.

Fluent German and English communication skills are strongly preferred.

What We Offer

With us, you can make a difference! We are one of the leading technology and innovation companies in the publishing industry. With teams in Europe and South America, we have a global presence and work with our successful clients worldwide. We’ve built a team that has grown over many years and have exciting plans for the future!

We’ll systematically introduce you to our company’s processes and ensure that you gradually develop into an expert in your field.

What You'll Find

1. A pleasant work environment and a modern workspace at our headquarters
2. Excellent access via public transportation in Frankfurt West
3. The opportunity to bring your ideas to life and further your professional development
4. Long-term career prospects in a continuously growing company
5. An open corporate culture with streamlined decision‑making processes
6. A warm and friendly work environment
7. Flexible work hours and the option to work remotely two days a week
8. An exciting and comprehensive professional development program to help you build on your strengths
9. Regular team events where we celebrate our successes together
10. Fresh fruit from our weekly organic box and a wide variety of beverages
11. A subsidized Jobticket
12. The option to enroll in a company retirement plan
13. Rotating offers on our corporate benefits platform
14. Up to 30% off book orders
15. The option to lease a JobRad

Bookwire GmbH | Voltastraße 1 | 60486 Frankfurt am Main | Fon: [phone] | www.bookwire.de

Your contact:

Heiko Florschütz

Senior Manager People & Culture

[e-mail]