Head of Global Marketing

Rational Ag; Landsberg am Lech; Vor Ort; EUR 100.000 - 125.000; Vollzeit

Zusammenfassung

A leading kitchen technology firm is seeking a Head of Global Marketing to drive innovative strategies and campaigns. The successful candidate will have proven B2B marketing experience and strong leadership skills, impacting the future of food service technology. This full-time position based in Landsberg am Lech offers competitive remuneration and various employee benefits.

Leistungen

Flexible working hours

Performance-related remuneration

Excellent company restaurant

Bicycle leasing

Opportunities for training

Team events

Qualifikationen

• Proven international experience in senior B2B marketing roles, ideally in food service or technical products.
• Strong understanding of culinary trends and technical product marketing.
• Demonstrated success in leading cross-functional teams and global marketing initiatives.
• Expertise in brand strategy, digital marketing, product communications, and market research.

Aufgaben

• Develop and execute a global marketing strategy aligned with business goals and customer needs.
• Champion RATIONAL’s culinary identity while highlighting the technical value of our solutions.
• Drive digital marketing across channels leveraging AI for personalization.
• Lead market segmentation and translate data into actionable marketing plans.
• Build and mentor a high-performing global marketing team.

Kenntnisse

B2B Marketing

Leadership Skills

Digital Expertise

Culinary Knowledge

Strong Presentation Skills

Jobbeschreibung

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(f/m/d) Shape the future of professional kitchens - with passion, innovation, and global impact. When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. We are committed to culinary excellence, customer satisfaction and product innovation. Now its 2.700-some employees around the world need help. They need someone with brains, tenacity, and enthusiasm. Someone like you.

Location: RATIONAL AG, Landsberg am Lech

We are seeking a visionary Head of Global Marketing to lead our global marketing strategy for innovative food service technology. In this senior role, you’ll drive impactful campaigns, inspire an international team, and position RATIONAL as the leader in culinary excellence and technical innovation. We’re looking for an experienced B2B marketing executive with strong leadership skills, digital expertise, and a genuine passion for the culinary world. Join us to shape the future of food service technology in a dynamic, purpose-driven environment.

Your areas of responsibility

• Marketing Leadership: Develop and execute a global marketing strategy aligned with business goals and customer needs. Lead cross-functional teams and collaborate with Sales, Product Management & Development, and local units to ensure consistent messaging. Drive operational excellence through optimized processes and data-driven decisions.
• Brand & Product Communication: Champion RATIONAL’s culinary identity while highlighting the technical value of our solutions. Lead product positioning and go-to-market strategies, ensuring a consistent brand voice across all markets.
• Digital & Content Strategy: Drive digital marketing across channels like web, social, CRM, and automation. Lead content strategies that engage culinary and technical audiences, leveraging AI for personalization and performance optimization.
• Market Intelligence & Research: Lead market segmentation, customer insights, and competitive analysis to ensure informed strategic decisions. Translate data into actionable marketing plans and product development feedback.
• Team Development & Budget Management: Build and mentor a high-performing global marketing team with clear KPIs and development plans. Manage marketing budgets, agency relationships, and vendor contracts together with Strategic Procurement.

Your Profile

• Proven international experience in senior B2B marketing roles, ideally in food service or technical products.
• Strong understanding of culinary trends and technical product marketing.
• Demonstrated success in leading cross-functional teams and global marketing initiatives.
• Expertise in brand strategy, digital marketing, product communications, and market research.
• Strong hands‑on mentality – actively engaging with day-to-day operations.
• Outstanding presentation skills with the ability to communicate ideas clearly, confidently, and persuasively to diverse audiences and to inspire, align and drive strategic initiatives forward.
• A team player with excellent leadership and stakeholder management skills.

Our Benefits

• Flexible working hours and mobile working.
• Attractive, performance-related remuneration and other financial benefits.
• Excellent company restaurant and meal allowance.
• EGYM Wellpass and bicycle leasing.
• Work-life balance, for example through RATIONAL childcare during the holidays.
• Team events, summer party and Christmas party.
• Opportunities for internal and external further training.
• and there is so much more: Find out more here.

We provide further information on the application process in our FAQs.

If you have any further questions, Manuel Tischler will be happy to answer them.

Manuel Tischler

[phone]

[[sourcerEmail]]

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Machinery Manufacturing

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