Head of Conversion Rate Optimization – E-Commerce (m/w/d)

Pammys™ (dieseo GmbH); Hamburg; Presencial; EUR 90.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Office First

Fully Paid Deutschlandticket

Wellpass

Free Pammys Shoes

Personal and Professional Development

Ownership and Room to Shape Your Role

A Brand with Extensive Reach

International Opportunities

Relocation Support

Shape Your Team and Tools

Descripción de la vacante

Pammys is seeking a Head of Conversion Rate Optimization – E-Commerce to systematically analyse and optimise the entire customer journey across our online store. You will lead high-traffic experimentation, build the CRO roadmap, and translate data into measurable revenue growth.

You will drive A/B and multivariate tests, analyse funnels, and develop data-driven hypotheses using GA4, heatmaps, and session recordings. This role offers a clear growth path within a fast-changing D2C brand.

Formación

• 4+ years in CRO, Growth or E-Commerce Optimisation
• Proven CRO track record with measurable uplifts
• Deep understanding of Shopify and e-commerce funnels
• Experience with A/B testing and experimentation tools
• Proficiency in GA4, heatmaps, session recordings
• Knowledge of statistics: significance, sample sizes, test duration
• UX/UI, copy, offers and consumer psychology
• Understanding of unit economics and profitability
• Ability to challenge Performance Marketing and Creative with Meta/TikTok
• SQL, BI tools or technical Shopify expertise a plus
• Data-driven, structured, hands-on approach
• Willing to test, implement and deliver measurable results

Responsabilidades

• Build and own CRO strategy with testing roadmap, prioritisation and reporting
• Design and manage A/B and multivariate tests across landing pages, PDPs, cart and checkout
• Analyse customer journey and funnels to identify opportunities to improve conversion
• Develop and optimise landing pages for Meta, TikTok, influencers, campaigns and product launches
• Optimise offers, bundles, pricing and promotional mechanics for conversion and profitability
• Use GA4, heatmaps, session recordings, surveys and data to develop hypotheses
• Collaborate with Performance Marketing, Creative and Product to align ads, hooks and pages
• Build a robust experimentation framework with statistically valid tests and documented learnings
• Build and lead a CRO team as the function grows

Conocimientos

CRO/Growth

A/B testing

GA4 / analytics

Data-driven

Team leadership

Shopify expertise

Herramientas

Shopify

SQL

BI tools

Descripción del empleo

In just four years, Pammys has grown to serve over 1.5 million customers and ranks among Europe’s fastest-growing e-commerce companies.

Today, more than 150 employees across our locations in Hamburg, Kiel and our own 23,000 m² logistics centre in Lensahn are working to turn Pammys into a global footwear brand.

With revenue in the mid-eight figures, several million euros invested in marketing every month, international growth and product volumes in the millions, one thing is becoming increasingly important:

Millions of people see our ads. Visit our landing pages. Explore our products. Add them to their carts.

Your job is to turn more of them into customers.

As we grow, even small improvements in our conversion rate have a significant impact on revenue.

That is exactly why we are building CRO as a dedicated discipline.

We are looking for a Head of Conversion Rate Optimization – E-Commerce (m/f/d) to systematically analyse, test and optimise the entire customer journey across our online store.

From the first landing page through product detail pages and the cart to checkout.

You will have high traffic volumes, extensive data and the opportunity to test quickly.

No optimisation based on gut feeling.

You develop hypotheses. You test. You measure. You learn. You scale what works.

And you do more than optimise for a conversion rate that looks good on paper.

You optimise for profitable growth.

Your mission

• Build and own our entireCRO strategy, including the testing roadmap, prioritisation and reporting
• Design and manageA/B and multivariate tests across landing pages, PDPs, cart and checkout
• Analyse ourcustomer journey and funnels to identify the biggest opportunities to improve conversion
• Develop and optimiselanding pages for Meta, TikTok, influencers, campaigns and product launches
• Optimiseoffers, bundles, pricing and promotional mechanics to improve conversion and contribution margin
• UseGA4, heatmaps, session recordings, surveys and customer data to develop data-driven hypotheses
• Work closely with Performance Marketing, Creative and Product to alignads, hooks, landing pages, products and offers
• Build a robustexperimentation framework with statistically valid tests and documented learnings
• Build and lead a dedicatedCRO team as the function grows

Your profile

• At least4 years of experience in CRO, Growth or E-Commerce Optimisation, ideally at a rapidly scaling D2C or consumer brand
• A proven track record in CRO, with measurableconversion or revenue uplifts you have personally delivered
• A deep understanding ofShopify, e-commerce funnels, PDPs, landing pages and checkout
• Extensive experience withA/B testing and experimentation tools
• Proficiency inGA4, heatmaps, session recordings and web analytics
• A solid understanding of statistics, includingsignificance, sample sizes and test duration
• Strong instincts forUX/UI, copy, offers and consumer psychology
• An understanding ofunit economics, contribution margin and profitability
• The expertise to challenge Performance Marketing and Creative teams constructively, with a clear understanding of howMeta and TikTok traffic behaves
• SQL, BI tools or technical Shopify expertise are a strong plus
• A highly data-driven, structured andhands-on approach
• You want to go beyond analysis totest, implement and deliver measurable results

Why us?

• Office First: In-person collaboration, direct communication and quick alignment at the office.
• Fully Paid Deutschlandticket: We cover the full cost of your Deutschlandticket for local and regional public transport across Germany.
• Wellpass: Access to a wide range of fitness and wellness activities to help you recharge outside work.
• Free Pammys Shoes: One pair of shoes per launch.
• Personal and Professional Development: Grow with Pammys, expand your skills and develop both personally and professionally.
• Ownership and Room to Shape Your Role: Bring your ideas, take responsibility and actively shape your area of work.
• A Brand with Extensive Reach: Your work reaches people at a footwear brand with over 1.5 million customers.
• International Opportunities: Help shape Pammys’ international expansion.
• Relocation Support: Moving for your new role? We can support your accommodation costs through an individual agreement.
• Shape Your Team and Tools: Depending on your role, help build your team, select the right tools and define how your area works.