Creator Growth Manager (m/w/d)

Pammys; Hamburg; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Office First

Deutschlandticket covered

Wellpass access

Free Pammys shoes

Personal development

Responsibility & creative freedom

Brand with wide reach

International perspective

Relocation support

Team/tools shaping

Job summary

Pammys is seeking a Creator Growth Manager – E-Commerce to scale its creator community and drive performance across markets. You will scout talent, onboard creators, and train them to improve their content quality and effectiveness.

You will create clear briefs and ensure creators meet timelines and brand standards. You will collaborate with our creative strategists and performance marketing team to scale winning content using substantial advertising budgets, while managing multilingual

Qualifications

• Experience building or managing creator, influencer, or community networks—ideally in e-commerce or agency settings.
• Understanding of how creator communities are cultivated and funded by advertising budgets.
• Ability to motivate, develop, and guide people with clear briefings—even without formal management responsibilities.
• Keen eye for content quality and ability to identify high-performing content.

Responsibilities

• Grow the creator community from ~100 to 1,000 active creators.
• Scout new talent, reach out, and onboard creators.

Skills

Creator networks

Community management

Influencer marketing

Motivation & development

German & English fluency

Digital tools proficiency

Tools

Google Drive

Slack

Project management software

Job description

Job Description

In just four years, Pammys has grown to over 1.5 million customers and is one of the fastest-growing e-commerce companies in Europe.

Today, over 150 employees at our locations in Hamburg, Kiel, and our own 22,000 m² logistics center in Lensahn are working to turn Pammys into a global footwear brand.

With revenue in the mid-eight-figure range, several million euros in marketing investments per month, international growth, and product volume in the millions, one thing is becoming increasingly important: driving our growth forward through profitable campaigns, strong creative work, and well-informed decisions.

Do you think in terms of a whole movement rather than individual creator deals? We aim to grow from 100 active creators to 1,000—and you’re the person who will build exactly that: a community that we’ll turn into tangible performance drivers using a substantial advertising budget.

We don’t just wait to see which content performs on its own. We strategically invest nine-figure advertising budgets to actively scale the best creator videos. For this to work, content alone isn’t enough—we need a community that grows, that can be guided, and that can be developed further. That’s why we’re looking for a Creator Growth Manager – E-Commerce (m/f/d).

You’re a scout, coach, and strategist all rolled into one. You find the right talent, bring them onto the team, give them clear direction, and help them grow—all while keeping an eye on both the quality and the sheer volume of output.

Your mission

• You’ll systematically grow our creator community—from the current 100 or so to 1,000 active creators
• You’ll scout new creative talent, reach out to them, and bring them on board
• You’ll train and develop creators so their content improves and performs better
• You’ll create clear briefings and ensure that creators know exactly what’s expected of them
• You’ll monitor output both qualitatively (content quality, brand fit) and quantitatively (volume, reliability, deadlines)
• You’ll work closely with our creative strategists, who develop new angles, as well as with the performance marketing team, which promotes the best creator videos in a targeted manner
• You’ll identify which creator content has the potential to be scaled using the advertising budget—and pass this information on to the team
• You’ll think about the community across language and market boundaries
• Good German and/or very good English skills

Your profile

• You have experience building or managing creator, influencer, or community networks—ideally in an e-commerce or agency setting
• You understand the difference between traditional affiliate marketing and an actively cultivated creator community supported by an advertising budget
• You can motivate, develop, and guide people with clear briefings—even without formal managerial responsibility
• You have a keen eye for content quality and a knack for identifying which content performs well
• You work in a structured manner and can maintain a clear overview even when managing multiple creator relationships simultaneously
• You have excellent German and English skills (our working languages for the community)
• You’re confident using digital tools (e.g., Google Drive, Slack, project management software)
• You’ll work on-site at our office in Hamburg or Kiel—remote work is not an option for this role
• Good German and/or very good English skills

Why us?

• Office First: In-person collaboration at the office, direct communication, and quick decision‑making processes.
• 100% of the cost of the Deutschlandticket covered: We cover the full cost of your Deutschlandticket.
• Wellpass: Access to a wide range of sports and wellness activities to help you unwind from your workday.
• Free Pammys shoes: One pair of shoes per product launch.
• Personal Development: Grow with Pammys, expand your skills, and develop both professionally and personally.
• Responsibility and Creative Freedom: Contribute your own ideas, take on responsibility, and actively shape your area of work.
• Brand with a Wide Reach: Your work reaches people—at a footwear brand with over 1.5 million customers.
• International Perspective: Help shape Pammys’ international growth.
• Relocation Support: Moving for your new job? Depending on individual arrangements, we’ll help cover your housing costs.
• Shaping the Team and Tools: Depending on your role, you’ll help shape team structure, select the right tools, and define how your department operates.

About Us

Pammys is the fastest-growing footwear brand in Europe. With more than 1 million delighted customers in our first three years, we’ve proven how quickly a brand can gain momentum when vision, team and execution come together perfectly.

With locations in Kiel, Hamburg, and our own 11,500 m² logistics center in Lensahn, we’ve built an infrastructure designed for extreme growth. Our team of over 100 passionate marketing minds, tech talents, creatives, operators and logistics heroes works every day to establish Pammys as a leading fashion & comfort brand worldwide.

With our team and a current mid eight‑figure annual revenue, we’re entering our next major growth phase — with a clear goal to scale to mid nine‑figure revenue in the coming years.

Our mission is clear: We’re building a global brand that redefines style, comfort and modern aesthetics — and creates products people truly feel.

We move fast. We think big. We experiment, test, scale and deliver.

There’s always momentum here. Something is happening every single day.

We’re looking for ambitious, creative, smart team players who share our vision and are ready to reach the next stage together.

This is your moment.