Head of Brand Marketing (m/w/d)

Chrono24; Berlin; In loco; EUR 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Global exposure in luxury market

International team environment

Brand leadership development

Descrizione del lavoro

Chrono24, the world’s leading online marketplace for luxury watches, seeks a Head of Brand to strengthen its global presence. You will lead brand strategy, paid PR, partnerships, and design/content production, collaborating with regional GMs across APAC, EMEA, and the US to deliver a consistent premium brand experience.

You will manage a team of brand, design, and PR professionals, drive measurable improvements in awareness and consideration, and translate strategy into engaging brand

Competenze

• Experience in the luxury/watch industry or premium brands.
• Proven ability to lead across four focus areas: brand strategy, paid PR, partnerships/sponsorships, and design/content production.
• Strong leadership and global stakeholder management skills.
• Experience leveraging AI in content production is a plus.

Mansioni

• Drive brand awareness and consideration with measurable objectives across markets.
• Develop and execute Chrono24’s global brand strategy with clear priorities and outcomes.
• Lead design and content production to consistently express Chrono24’s premium positioning.
• Develop and lead paid consumer PR initiatives and media partnerships.
• Identify negotiate and manage partnerships and sponsorships to boost brand reach.
• Coordinate with regional leaders to adapt campaigns for local relevance.
• Lead a team of brand, design, and PR professionals and ensure accountability for results.
• Ensure brand activities reflect Chrono24’s premium positioning globally.

Conoscenze

Brand strategy

Leadership

Brand marketing

Paid PR

Partnerships

Sponsorships

Content production

AI content

Global branding

Stakeholder mgmt

Team leadership

Watch luxury industry

Descrizione del lavoro

About

Chrono24 is the world’s leading online marketplace for luxury watches, connecting buyers and sellers from around the globe. With a passion for horology and cutting edge technology, we provide a unique platform that brings transparency, trust, and efficiency to the watch market. Role Overview As the Head of Brand, you will strengthen Chrono24’s global presence with two core objectives: improving brand awareness and brand consideration. You will lead four core focus areas: brand strategy, paid PR, brand marketing through partnerships and sponsorships, and design & content production. You will translate strategy into compelling brand experiences and measurable progress against these objectives. Working closely with the Head of Brand Engagement, the Head of Marketing, and regional General Managers across APAC, EMEA, and the US, you will ensure a consistent and compelling brand experience worldwide.

What you can expect

• Drive measurable improvements in brand awareness and brand consideration, with clear objectives and performance tracking across markets.
• Brand strategy: Develop and execute Chrono24’s global brand strategy, translating positioning into clear priorities, initiatives, and measurable outcomes.
• Design & content production: Lead the development and production of high quality design and content that express Chrono24’s premium positioning consistently across channels.
• Paid PR: Develop and lead paid consumer PR initiatives, using compelling storytelling and relevant watch and lifestyle media to build brand awareness and consideration.
• Brand marketing: Identify, negotiate, and manage partnerships and sponsorships that strengthen brand awareness and consideration among relevant audiences.
• Collaborate with the Head of Brand Engagement to align campaigns, content, and activations with the brand strategy and core objectives.
• Partner with regional General Managers (APAC, EMEA, US) to adapt and scale brand activities for local relevance and impact.
• Lead a team of brand, design, and pr professionals, fostering creative excellence, efficient production, and accountability for measurable results.
• Ensure all brand activities reflect Chrono24’s premium positioning and contribute to a consistent global brand experience.

What sets you apart

• Watch or Luxury Industry Experience Required: Professional experience in the watch industry or the luxury industry, with a strong understanding of relevant audiences, positioning, and media.
• Experience Across All Four Focus Areas Required: Demonstrated experience in brand strategy, paid PR, brand marketing through partnerships and sponsorships, and design & content production. Experience in every area is essential.
• Paid PR & Brand Marketing: Proven experience planning and executing paid PR initiatives and managing partnerships and sponsorships that build brand awareness and consideration.
• Brand Strategy: A strong track record of developing brand positioning and strategy, translating them into actionable plans, and measuring progress in brand awareness and consideration.
• Design & Content Production: Proven experience leading design and content production, from creative briefs and concepts to high quality assets and campaigns across channels.
• AI Enabled Content Production Strong Plus: Experience leveraging AI in content production to support creative development, improve workflows, or scale high quality content.
• Leadership: Experience building, mentoring, and motivating teams to deliver results across multiple markets.
• Global Perspective: Skilled in adapting brand strategies across regions and managing international stakeholders.
• Background: Solid foundation in brand management, communications, or creative strategy, supported by the required experience across all four focus areas and in the watch or luxury industry.

What we offer

• Be part of the world’s largest online marketplace for luxury watches.
• Work in a fast-growing, innovative, and international environment.
• Shape and elevate a globally recognized luxury brand.
• Collaborate with a passionate team of watch enthusiasts and creative professionals.

If you are a strategic brand leader with a deep appreciation for luxury craftsmanship and a drive to build globally admired brands, we invite you to apply for this exciting opportunity at Chrono24.

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