Head of Brand & Communications

Jobgether; Deutschland; Remote; EUR 90,000 - 150,000; Part time

Benefits offered by this job

Remote-First Work Environment

Performance Bonuses

Professional Development

Job summary

Jobgether is seeking a Head of Brand & Communications to lead external brand identity and communications strategy from Germany. You will shape messaging for gaming, tech, and startup ecosystems, build media relationships, and coordinate content across LinkedIn, websites, blogs, and publications.

The role offers significant autonomy with a remote-first model and collaboration with senior leadership. You will strengthen employer branding, publisher branding, and strategic industry partnerships to

Qualifications

• Extensive PR and Brand Management experience in gaming/tech/startups.
• Ability to develop and execute cross-channel brand strategies.
• Strong media relations and executive communications skills.
• Proven track record in employer and publisher branding.

Responsibilities

• Develop and execute external brand and communications strategy across key channels.
• Raise employer and publisher brand visibility and industry presence.
• Coordinate CEO and leadership communications, including speaking opportunities.
• Lead content calendar and cross-functional collaboration with HR and marketing.

Skills

Public Relations

Brand Management

Corporate Communications

Media relations

Content strategy

Executive communications

English proficiency

Autonomy

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Brand & Communications based in Germany.

Join an innovative mobile gaming environment and take ownership of shaping the external brand identity and communications strategy of a growing international game development and publishing business. In this strategic role, you will drive brand awareness across the gaming, technology, and startup ecosystems, positioning the organization, its products, and its publishing platform among key industry stakeholders. You will develop and execute communication strategies targeting game development studios, potential business partners, professional communities, and prospective employees. Working closely with executive leadership and HR, you will strengthen corporate positioning, employer branding, and publisher brand visibility. You will also build relationships with relevant media outlets, coordinate industry presence, and establish consistent messaging across communication channels. This is an opportunity to build and lead a communications function with significant autonomy, direct business impact, and a flexible remote-first working model.

Accountabilities:

• Brand and Communications Strategy:
  • Develop and execute the external communications strategy, defining priorities, target audiences, key messages, and appropriate communication channels.
  • Establish consistent and recognizable positioning for the organization, its products, and its technology platform.
  • Translate strategic objectives into an actionable communications roadmap, ensuring regular and consistent external visibility.
  • Align communication initiatives with broader business priorities and growth objectives.
• Public Relations and Media Relations:
  • Build and maintain relationships with relevant gaming and technology media outlets, particularly mobile gaming and game development publications.
  • Prepare and coordinate media announcements, press releases, interviews, and editorial contributions covering products, platform developments, recruitment initiatives, and business partnerships.
  • Secure relevant media coverage and strengthen the organization's reputation within the international gaming and technology industries.
  • Identify opportunities for media partnerships and thought leadership initiatives.
• Corporate Content Strategy:
  • Work closely with the CEO and department leaders to develop and manage a structured content calendar.
  • Plan and coordinate corporate communications across LinkedIn, the company website, and other relevant channels, including blogs and news sections where appropriate.
  • Ensure consistency of messaging, tone of voice, and brand positioning across all external communications.
  • Monitor content performance and continuously optimize communication activities based on audience engagement and business impact.
• Employer Branding and Publisher Branding:
  • Develop employer brand communications highlighting the organization's culture, team, values, and career opportunities.
  • Collaborate with HR to support recruitment priorities and promote key vacancies, particularly strategic and management positions.
  • Strengthen publisher brand positioning through targeted content aimed at game development studios and potential publishing partners.
  • Create compelling partnership materials, success stories, case studies, and communications explaining collaboration opportunities and publishing services.
• Executive Communications and Industry Presence:
  • Support the personal branding and external communications of the CEO, founders, and senior executives.
  • Prepare executive content, presentation topics, speaking opportunities, and media commentary.
  • Structure and enhance existing leadership communication activities across social media and other relevant channels.
  • Identify and coordinate participation in industry conferences, panel discussions, professional communities, and strategic media partnerships.
• Performance Measurement and Team Management:
  • Establish clear communication performance indicators and evaluate the contribution of communications activities to business objectives.
  • Monitor media mentions, publication quality, audience reach, engagement, and recruitment-related outcomes.
  • Assess brand awareness among potential publishing partners and other strategic audiences.
  • Coordinate resources, define responsibilities, and establish efficient workflows for the communications function.

Requirements:

• Proven professional experience in Public Relations, Corporate Communications, Brand Management, or a related field, preferably within gaming, technology, or startup environments.
• Strong understanding of the mobile gaming and game development ecosystems, including industry media, professional communities, and relevant communication channels.
• Demonstrated ability to develop and execute brand and communications strategies aligned with business objectives.
• Experience building and managing both employer branding and B2B/publisher branding, with an understanding of how to communicate effectively with different audiences.
• Strong media relations skills, including experience building relationships with industry publications, preparing press materials, and securing relevant media coverage.
• Experience developing content strategies and managing corporate communication channels, particularly LinkedIn, websites, blogs, and other digital platforms.
• Ability to translate complex business and product propositions into clear, compelling, and consistent brand narratives.
• Experience supporting executive communications and developing the external positioning of CEOs, founders, or senior leadership teams.
• Strong understanding of communication performance metrics, including media coverage, audience reach, engagement, brand awareness, and recruitment impact.
• Previous experience building or structuring a communications function within a small or medium-sized organization is a significant advantage.
• Excellent written and verbal English skills at B2–C1 level, with the ability to produce professional external communications and interact confidently with international media and stakeholders.
• High level of autonomy, initiative, and organizational skills, with the ability to independently manage priorities and deliver results in a part-time position.
• Strong strategic thinking, creativity, and communication skills, combined with the ability to collaborate effectively with executive leadership and cross-functional teams.

Key Success Indicators:

• Growth in the quantity and quality of media mentions and publications in relevant industry outlets.
• Increased reach, visibility, and engagement across corporate communication channels, particularly LinkedIn.
• Measurable contribution to recruitment pipelines for key positions through improved employer brand awareness and candidate attraction.
• Increased brand recognition and credibility among target game development studios and potential publishing partners.
• Successful implementation of a structured and consistent external communications strategy.

Benefits:

• Remote-First Work Environment: Work fully remotely from anywhere in the world, with flexibility to organize your working environment around your needs.
• Flexible Benefits Budget: Access to a personalized monthly benefits allowance that can be allocated to health insurance, professional development, gym memberships, or other activities that support your well-being.
• Performance-Based Bonuses: Recognition and financial rewards for outstanding achievements, individual initiative, teamwork, and measurable business impact.
• Professional Development: Opportunities to strengthen your expertise through training programs, internal workshops, and continuous learning initiatives.
• Career Growth: Access to professional development opportunities and strategic sessions that support your long-term career progression.
• Business Impact and Autonomy: Freedom to shape communication strategies, implement your ideas, and directly influence brand positioning and business growth.
• Minimal Bureaucracy: A flexible working environment that encourages independent decision-making, creativity, and efficient execution.
• Collaborative Team Culture: Join a supportive team that values shared success, collaboration, initiative, and a strong sense of ownership.
• Strategic Exposure: Work closely with executive leadership and contribute directly to the organization’s external positioning and long-term development.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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