Head of AdTech (all genders)

INNOCEAN Worldwide Europe GmbH.; Frankfurt; Vor Ort; EUR 120.000 - 170.000; Vollzeit

Benefits dieser Stelle

Strategic ownership

Career growth

High-impact projects

Multinational exposure

Competitive compensation

Comprehensive benefits

Zusammenfassung

INNOCEAN Worldwide Europe GmbH in Frankfurt seeks a Head of AdTech to drive strategy, lead a global team, and shape the digital media technology roadmap across European markets. You will own campaign delivery excellence, optimize resource use, and negotiate with partners to maximize value while upholding strict QA standards in ad operations and data governance.

This executive role requires collaboration with internal media teams, agencies, and brand clients to align technology with business

Qualifikationen

• Minimum 7+ years of experience in ad operations, digital media technology, or data management, with a leadership role.
• Proven track record establishing SOPs and quality control frameworks to reduce errors.

Aufgaben

• Strategically structure AdTech and Ad Operations teams to maximize operational efficiency and alignment with broader business goals.
• Allocate human and technical resources across digital projects, ensuring balanced workloads and high-performance delivery.
• Lead, mentor, and develop team members in a collaborative, solution-oriented environment.
• Establish standardized end-to-end campaign workflows across platforms and tech stacks (Ad Servers, DSPs, SSPs).
• Audit campaign settings, tracking pixels, and data configurations prior to launch.
• Implement proactive quality control measures to prevent operational mistakes during setup.
• Build and maintain relationships with senior stakeholders at global/local media vendors, publishers, and tech platforms.
• Lead high-level negotiations with media partners to secure favorable terms and inventory.

Kenntnisse

Ad Tech Stack

Data governance

Identity solutions

Digital verification

Leadership

Stakeholder communication

Multicultural teamwork

English language

Tools

Google Marketing Platform

Trade Desk

Meta Advanced Analytics

IAS

DoubleVerify

Jobbeschreibung

As the Head of AdTech, you will hold primary responsibility for leading the strategic roadmap, team management, advertising technology infrastructure, and media partnerships across all European markets.
This is a highly collaborative and technical leadership role designed to establish a foolproof campaign delivery ecosystem, optimize team resource allocation, and ensure absolute operational accuracy in digital media investments. As a key technical and strategic partner within a multicultural European team, you will bridge the gap between business objectives and technical execution, working closely with internal media teams, subcontracted media agencies (Havas), and brand-side client stakeholders (HME).
Beyond core technology management, you will actively lead operational excellence by enforcing strict quality assurance to eliminate execution errors, while simultaneously driving high-level media negotiations to secure maximum commercial benefits for our digital campaigns.

Key Tasks & Responsibilities

Team Management & Resource Allocation

• Strategic Team Structuring: Design and structure the AdTech and Ad Operations teams to maximize operational efficiency and alignment with broader business goals.
• Resource Optimization: Strategically allocate human and technical resources across different teams and digital projects, ensuring balanced workloads and high-performance delivery.
• People Leadership & Mentoring: Manage, mentor, and lead team members, fostering a collaborative, solution-oriented environment and continuously developing their technical capabilities.

Rigorous AdTech Setting & Quality Assurance

• Process Standardization: Establish, enforce, and continuously optimize a foolproof, standardized workflow for end-to-end digital campaign setups across all platforms and tech stacks (Ad Servers, DSPs, SSPs).
• Campaign Quality Auditing: Conduct rigorous, multi-layered, and systematic audits of campaign settings, tracking pixels, and data configurations prior to launch.
• Risk Mitigation & Error Prevention: Implement proactive quality control measures and verification frameworks to eliminate operational mistakes and technical errors made during the setup phase, ensuring flawless campaign execution.

Media Relations & Commercial Partnership

• Strategic Media Relations: Build and maintain strong, long-term relationships with senior stakeholders at key global and local media vendors, publishers, and tech platforms.
• Commercial Dealing & Value Maximization: Lead high-level negotiations and commercial deals with media partners to secure preferential terms, exclusive inventory, and value-added benefits that directly enhance campaign performance.

Required Profile

Professional Experience

• Minimum 7+ years of experience in ad operations, digital media technology, or data management, with a proven track record in a leadership role within a media agency, tech vendor, or multinational organization.
• Proven experience in establishing SOPs (Standard Operating Procedures) and quality control frameworks that significantly reduced operational error rates.

Technical Skills

• Deep expertise in Ad Tech Stack mechanics (Google Marketing Platform, Trade Desk, Meta Advanced Analytics, etc.).
• Strong understanding of data governance, identity solutions (First-party data, Clean Rooms), and digital verification frameworks (IAS, DoubleVerify).

Leadership & Behavioral Competencies

• Exceptional coordination and communication skills, with a proven ability to translate complex technical concepts to senior business stakeholders and client teams.
• Collaborative working style with a proactive, solution-oriented mindset suited for leading a diverse, multicultural technical team.

Language Requirements

• Professional working proficiency in English.
• Additional European languages are an advantage but not required.

What we offer

• True Strategic Ownership - Take full ownership of multi-channel media strategy across high-impact client portfolios in the German market. You will shape investment decisions, define performance frameworks, and directly influence business outcomes at scale.
• Complex, High-Impact Challenges - Work on diverse and demanding client setups with significant budgets and complexity, offering the opportunity to solve meaningful business challenges and continuously grow your strategic skillset.
• End-to-End Media Leadership - Operate at the intersection of brand building and performance marketing and leading fully integrated, full-funnel strategies that combine traditional and digital excellence in a truly holistic way.
• Innovation-Driven Environment - Drive the adoption of cutting-edge media solutions, including advanced AdTech, data infrastructure, and emerging platforms. You will have the space and mandate to push boundaries and elevate digital maturity across clients.
• Leadership & Team Development - Lead and develop a high-performing team of media experts, with real influence on organizational structure, ways of working, and culture. You will mentor talent, foster innovation, and build scalable capabilities.
• Continuous Professional Growth - Access ongoing learning opportunities, exposure to industry-leading partners, and the chance to evolve your expertise across both traditional and digital ecosystems at the highest level.
• Competitive Compensation - We offer a competitive and attractive compensation package that reflects the seniority and impact of the role.
• All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.