Growth Manager – Sales & CRM (m/f/d)

L1VE; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working options

Flexible working hours

Job summary

L1VE, a growing media and technology company with Berlin roots, seeks a Growth Manager to own the full digital customer journey from first contact through purchase and retention. You will build and refine funnels in HubSpot, optimize activation and scale paid-content offerings, working closely with Product, Tech, Content and Marketing.

You will lead onboarding, activation and retention journeys across channels, analyze key KPIs, and push AI-powered personalization to improve outcomes.

Qualifications

• At least five years of experience in growth, online sales, CRM or lifecycle marketing.
• Proven experience with HubSpot funnels, pipelines and workflows.
• Strong understanding of sales funnels, conversion optimization and retention.
• Fluent German and English.

Responsibilities

• Build, manage and optimize B2C sales funnels in HubSpot from first contact through purchase.
• Set up and maintain pipelines, lifecycle stages, segments and automated workflows in HubSpot.
• Develop sales processes for digital paid-content offerings such as subscriptions, pay-per-view formats and tickets.
• Develop onboarding, activation and retention journeys across email, in-app and push channels.
• Analyze and optimize KPIs such as conversion rate, revenue, CAC, AOV and retention.
• Plan, implement and evaluate tests and experiments across the entire funnel.
• Develop value propositions and customer journeys with Marketing, Content and Product.
• Provide reporting on performance, learnings and next steps to leadership.
• Show examples of AI-driven analysis, automation and personalization and impact.

Skills

HubSpot

Funnel optimization

CRM

Digital marketing

A/B testing

Tools

HubSpot UI

Job description

Your mission

About L1VE

L1VE is a growing media and technology company with locations in Berlin and New York. With immersive 14K, 3D and 360° streaming technologies and innovative live formats, L1VE is transforming the way people experience sports, music and entertainment.

Your Role

As Growth Manager, you will be responsible for the entire digital customer journey – from the first interaction through purchase and repeat engagement. You will build and manage our funnels in HubSpot, convert prospects into paying customers and strengthen activation and retention. In this role, you will work closely with our Chief Platform Officer as well as with Product, Tech, Content and Marketing.

Your Responsibilities

• Build, manage and optimize B2C sales funnels in HubSpot – from first contact through purchase
• Set up and maintain pipelines, lifecycle stages, segments and automated workflows in HubSpot
• Develop sales processes for digital paid-content offerings such as subscriptions, pay-per-view formats and tickets
• Develop onboarding, activation and retention journeys across email, in-app and push channels
• Analyze and optimize key KPIs such as conversion rate, revenue, customer acquisition cost, average order value and retention
• Plan, implement and evaluate tests and experiments across the entire funnel
• Develop value propositions and customer journeys together with Marketing, Content and Product
• Provide transparent reporting on performance, learnings and next steps to the Chief Platform Officer
• Use AI tools for analysis, automation and personalization. Show us specific examples of the use cases you have implemented and the value they created.

Your profile

• At least five years of experience in growth, online sales, e-commerce, CRM or lifecycle marketing – ideally with paid content, subscriptions or ticketing
• Essential: confident, hands-on and proven experience with HubSpot, including independently setting up funnels, pipelines and workflows
• A strong understanding of sales funnels, conversion optimization, segmentation and retention
• Experience designing and evaluating data-driven tests
• A hands-on mentality, initiative and a structured, data-driven approach to work
• Excellent written and spoken German and English
• A strong interest in sports, entertainment and immersive technologies

Why us?

• You will help build L1VE’s digital sales and customer retention from the ground up.
• You will own the entire funnel and see the direct impact of your work.
• You can expect significant room to shape your work, short decision-making paths, hybrid working options and flexible working hours.