Growth Lead (m/f/d)

Free resume; Berlin; Hybride; EUR 40 000 - 80 000; Plein temps

Avantages offerts par ce poste

VSOP stock options

Remote work

Team meetups

Ad budget

Résumé du poste

viral.app is hiring a Growth Lead to own end-to-end growth across multiple channels for a B2B SaaS product. You will build an independent audience on LinkedIn and X under your own name, create content formats that resist automation, and test both organic and paid channels to drive signups and revenue.

You’ll collaborate closely with the founders and engineering on positioning, launches, onboarding and pricing.

Qualifications

• 3 years in B2B SaaS growth or marketing, with results you can show in numbers.
• Experience growing a B2B SaaS product through organic channels such as SEO, content, community or product-led loops.
• You've run paid acquisition for B2B SaaS from inside the ad accounts.

Responsabilités

• Own growth end to end: the plan, the budget and the execution.
• Build a niche audience around creator marketing on LinkedIn and X under your own name.
• Test and run any channel that could bring us customers, e.g. LinkedIn, X, YouTube, email, ads, organic content.
• Run experiments weekly and measure against signups, trials and revenue with written results.
• Collaborate with founders and engineering on positioning, launches, onboarding and pricing pages.

Connaissances

Fluent English

German a plus

Description du poste

Direct company application on www.arbeitnow.com . Zero third-party aggregator forms.

Job Description

About viral.app

viral.app is the software brands and agencies use to run UGC marketing at scale. It helps to hire creators, track every video on TikTok, Instagram, YouTube, Facebook and Snapchat, and pay creators based on performance.

So far the founders have run marketing alongside everything else: SEO and content, free tools, our newsletter The FYP Leak, Google Ads, and posts on LinkedIn and X. Tracking and a lot of the scrappy growth work already run on AI automations we built ourselves. We're hiring a Growth Lead for the channels and content that don't automate well and need skill and taste.

This is a hands-on role. You set the plan and do most of the work together with the founders.

Own growth end to end: the plan, the budget and the execution.

Build a niche audience around creator marketing on LinkedIn and X under your own name. If you already have one, bring it. If you don't, you're motivated to build it from zero.

Create the content formats that are hard to automate, for example short-form video, customer stories, founder-led posts and deep dives on what makes UGC perform.

Test and run any channel that could bring us customers, for example LinkedIn, X, YouTube, cold email, Google Ads, Meta ads, organic content, AEO (getting cited by ChatGPT, Perplexity and Google AI Overviews), Reddit, affiliate marketing and B2B creators. Spend most of your time on the channels where quality beats volume.

For paid channels, run the ad accounts yourself: targeting, copy, creative briefs and budget.

Run experiments every week. Measure them against signups, trials and revenue, and keep what works.

Work with the founders and engineering on positioning, launches, onboarding and pricing pages.

Bring in freelancers or agencies where they're faster, and help build a growth team as we grow.

What success looks like after 90 days

You've launched at least two content formats we couldn't have automated, and our audience shares them.

You've found at least one organic and one paid channel that bring in signups week after week.

You post on LinkedIn and X every week, and your audience in creator marketing is growing.

Experiments ship every week, and each one ends with a written result.

We have a growth plan for the next six months that you wrote and own.

Your profile

About 3 years in B2B SaaS growth or marketing, with results you can show in numbers: signups, pipeline or ARR. Fewer years are fine if your results stand out.

You've grown a B2B SaaS product through organic channels such as SEO, content, community or product-led loops, and you did much of that work yourself.

You've run paid acquisition for B2B SaaS from inside the ad accounts. You know what CAC and payback should look like for a self-serve plan compared with a sales-assisted deal.

You've owned several channels at once, from first idea to live campaign to reporting.

You move fast. You'd rather ship five small tests this week than one perfect campaign next quarter.

You're scrappy. You write the landing page, build the campaign and pull the numbers yourself, and you know where AI saves time and where it hurts quality.

You have taste. You can tell a post, video or landing page that will land from one that won't, and you can make the good one yourself.

Fluent English. German is a plus.

Nice to have

An existing audience of marketers, founders or creators on LinkedIn or X

Experience with creator, UGC or influencer marketing, or with selling to performance marketers and agencies

Early-stage startup experience, ideally as the first marketing or growth hire

You've used free tools or data reports as a growth channel

What we offer

You own growth and report directly to the CEO.

€40,000–80,000 per year, depending on experience. Virtual stock options (VSOP) are possible for the right person.

A budget for ads and tools.

Fully remote from anywhere in a European time zone, with in-person team meetups several times a year.

Short decision paths. If a test makes sense, you can run it the same week.