Group Head Paid Social (Human) Google

WPP; Düsseldorf; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Work-Life Balance

Vacation days + flexible day

Wellbeing & health benefits

Training & development programs

Employee events & perks

Be Yourself & diversity

Job summary

WPP Media is seeking a Group Head Paid Social to lead the strategic direction and delivery of cross-market Google campaigns. You will serve as the primary interface between senior clients, platform partners, and internal teams, guiding high-level media strategies that align with KPIs and best practices.

You will manage senior stakeholders, drive governance across markets, and champion innovation in paid social with a data-driven mindset.

Qualifications

• 4–6 years of hands-on digital agency experience managing multi-market paid social campaigns.

Responsibilities

• Own the overarching paid social roadmap for Google workstreams across markets.
• Maintain senior-level relationships with client stakeholders and platform partners (Meta, TikTok, LinkedIn, Snap, Pinterest).
• Drive governance and improvements in paid social workflows and briefing standards.
• Advise internal teams on client objectives, briefs, and high-impact media approaches.
• Lead development of advanced testing plans and identify industry trends for growth opportunities.
• Ensure regional quality assurance for channel controls and campaign compliance.

Skills

Agency experience

Paid social expertise

Stakeholder management

English fluency

Data-driven

Strategic leadership

Tools

Smartly.io

Sprinklr

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

EssenceMediacom is a new breed of media agency and one of the leading brands of WPP Media. Grounded in analysis and insight, and driven by data and technology, we believe in the power of media and creativity to help the world’s best brands break through. We are built for the new communications economy – for people and algorithms, with diverse mindsets to test and learn at scale, and, above all, to evolve.

What we offer you:

• Work-Life Balance: Thanks to flexible working hours with a focus on in-person collaboration at the office, complemented by remote work options, your job adapts to your life. You can also compensate for overtime.
• Vacation Mode On: You receive 30 vacation days plus one flexible day – in addition, the 24th and 31st of December are free.
• Wellbeing First: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.
• Practice Makes Perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development within the WPP network.
• More Than Just a Job: You can expect unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike.
• Be Yourself: Everyone is welcome here - diversity and equal opportunities are important to us.

This is what you move:

As Group Head Paid Social , you will lead the strategic direction and high-level delivery of cross-market campaigns for our global key account Google , serving as the primary strategic interface between senior clients, platform partners, and internal specialist teams.

• Strategic Account Leadership: Owning the overarching paid social roadmap for Google workstreams, ensuring all campaign strategies perfectly align with business KPIs, measurement priorities, and agency-wide best practices.
• Senior Stakeholder Management: Building and nurturing high-level relationships with key client stakeholders, platform partners (Meta, TikTok, LinkedIn, Snap, Pinterest), and internal leadership teams.
• Process & Workflow Governance: Driving operational excellence by identifying and implementing improvements in paid social processes, briefing standards, and campaign workflows across all markets.
• Strategic Client Advisory: Acting as an expert partner to internal teams, media and marketing teams on client side to challenge briefs, refine objectives, and guide stakeholders toward the most impactful media approaches.
• Innovation & Testing Leadership: Directing the development of advanced testing plans and pro-actively identifying industry trends, alpha/beta product releases, and growth opportunities.
• Regional Quality Assurance: Taking ultimate accountability for channel controls, campaign compliance, and leading the regional development of paid social standards within your team.

The following qualities distinguish you:

• Proven Agency Background: Extensive (4–6 years) hands‑on digital agency experience managing multi-million dollar paid social campaigns across the EMEA region.
• Social Platform Mastery: In-depth, expert-level knowledge of Meta, TikTok, LinkedIn, Snap, and Pinterest, ideally backed by industry credentials (e.g., Meta Blueprint Certified).
• Bilingual Communication Skills: Professional-level fluency in English (written and spoken) is mandatory to confidently lead daily communication across diverse, global teams and senior client structures.
• Data-Driven Mindset: Strong analytical skills with a natural affinity for numbers and the ability to extract actionable strategic insights from complex, raw data sets.
• Translational Capability: Outstanding interpersonal skills and the unique ability to act as a bridge, translating highly technical platform data into simplified, high-level strategic advice.
• AdTech & Automation Expertise: Deep understanding of programmatic optimization levers, ideally complemented by experience with third‑party tools like Smartly.io or Sprinklr.

Furthermore you are: #strategic #analytical #collaborative

Life at WPP Media:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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