Senior SEO Manager (Mensch)

WPP Media; Düsseldorf; Vor Ort; EUR 55.000 - 85.000; Vollzeit

Benefits dieser Stelle

Work‑life balance

Vacation days

Wellbeing program

Career development

Employee discounts

Job Ticket

Diversity & inclusion

Zusammenfassung

WPP Media in Düsseldorf seeks an experienced SEO/GEO strategist to drive AI Search audits, brand visibility, and data‑driven optimization. You will help design tailored SEO and GEO strategies, perform technical audits, and guide clients toward measurable search performance improvements.

The role emphasizes collaboration, strong analytical skills, and the ability to translate insights into actionable plans within a hybrid work setup that blends in-office collaboration with remote work.

Qualifikationen

• University degree or marketing qualification.
• At least 3 years SEO experience on demanding client projects.
• Experience with AI-visibility tools or willingness to learn in the first months.
• Proficiency with Screaming Frog, Ahrefs and GA4.
• Self-motivated, structured work, strong teamwork and communication skills.

Aufgaben

• Pioneering AI Search audits and analyse visibility in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
• Competitive benchmarking & prompt strategies: analyse brand presence in the “prompt universe”, derive strategic actions.
• Strategic consulting & implementation: develop and implement tailored SEO‑ and GEO‑strategies, conduct detailed technical website audits, assess GEO-readiness.
• Data-driven work: KPI-based analysis of AI-, SEO-, and onsite factors; produce monthly reports and dashboards using Google Cloud and Looker Studio.
• Process automation: design and create AI agent workflows to realise efficiency gains for clients and team.
• Comprehensive client consulting: integrate SEO & GEO into media and marketing mix, lead projects independently, advise partners.

Kenntnisse

SEO experience

Communication skills

Teamwork

Self-motivated

Ausbildung

University degree or marketing qualification

Tools

AI visibility tools

Screaming Frog

Ahrefs

GA4

Looker Studio

Jobbeschreibung

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

Benefits

• Work‑life balance: flexible working hours with a focus on personal contact in the office and complementary remote work.
• Vacation mode: 30 days of vacation plus a flexible day, additionally 24th and 31st December are free.
• Wellbeing first: health services, attractive pension scheme, and mental health awareness days.
• Practice makes perfect: personal development opportunities and internal career programmes within the WPP network.
• More than just a job: memorable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike.
• Be yourself: everyone is warmly welcome – diversity and equal opportunity are important to us.

Responsibilities

• Pioneering work in AI Search: conduct innovative GEO/GSO audits and analyse customers’ visibility in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
• Competitive benchmarking & prompt strategies: analyse brand presence in the “prompt universe”, understand the exact levers between AI search and classic Google search, and derive strategic actions.
• Strategic consulting & implementation: develop and implement tailored SEO‑ and GEO‑strategies, perform detailed technical website audits, and assess brands’ GEO‑readiness.
• Data‑driven work: comfortable with KPI‑based analysis of AI‑, SEO‑, and onsite factors; produce monthly reports and dashboards using Google Cloud and Looker Studio.
• Process automation: design and create AI agent workflows to realise significant efficiency gains for clients and team.
• Comprehensive client consulting: seamlessly integrate SEO & GEO into the media and marketing mix, lead projects independently, and advise partners collaboratively and at eye level.

Qualifications

• Education: a completed university degree or commercial training in marketing (or a comparable qualification).
• Experience: at least three years of solid SEO experience and demonstrable success on demanding client projects.
• AI tools: experience with AI‑visibility tools (e.g. Peec AI, Profound) or a strong willingness to dive into this ecosystem within the first three months.
• Tools & systems: proficiency with established tools such as Screaming Frog, Ahrefs and GA4.
• Working style: self‑dependent, structured work, strong teamwork mentality, and excellent communication skills.

If you find this role exciting, we encourage you to apply even if you don’t meet every listed qualification.

Working at WPP Media

At WPP Media we shape the future of media and invest consistently in our employees. Every colleague enjoys the benefits of the global network of WPP Media and WPP, to develop and stay at the forefront of marketing and advertising. Diversity and solidarity are lived through numerous Employee Resource Groups and regular internal events for sharing, inspiration, and celebration of our successes.

WPP Media is an equal‑opportunity employer. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging where everyone has the same opportunities to contribute and grow professionally.

Please read our privacy notice for more information on how we process the data you provide. For Germany, Austria, and Switzerland, see our data privacy statement.