Graphic Designer – DTC Paid Social, US Experience Required

Jobtailor; Deutschland; Remote; EUR 32.000 - 52.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a design-focused professional to create high-performing static ad creatives for Meta and social campaigns. You will craft carousels, feature visuals, and supply on-brand assets across multiple brand identities while aligning with conversion-focused principles.

You will collaborate with the Web Designer and CRO team on landing pages, contribute to brand systems, and support occasional internal design requests, ensuring deadlines are met with reliable output.

Qualifikationen

• Experience designing for DTC beauty, wellness, or lifestyle brands is a strong advantage.
• Familiarity with AI design tools is a strong advantage.
• Basic understanding of copywriting and how headlines and visuals work together is a strong advantage.
• Experience with motion graphics or simple animated assets for social is a strong advantage.
• Understanding of conversion-focused design principles is a strong advantage.

Aufgaben

• Design static ad creatives for Meta that are scroll-stopping and performance-driven.
• Produce carousels, feature graphics, offer visuals, and hook-led image ads across brand styles.
• Ensure assets are on-brand with typographic hierarchy and color usage.
• Support campaign design, including sale banners and launch assets.
• Contribute to product imagery and brand assets across the portfolio.
• Collaborate with Web Designer and CRO team on landing-page assets.
• Maintain and evolve brand design systems and asset libraries.
• Occasionally assist with decks, documents, or external-facing materials.
• Work from briefs produced by creative strategists and collaborate with strategists and team leads.

Kenntnisse

Visual Hierarchy

Typography

Layout Design

Motion Graphics

Animated Assets

Reliable Output

Feedback-driven

Copywriting basics

Tools

Figma

Photoshop

Canva

AI Image Tools

Jobbeschreibung

• Design static ad creatives for Meta that are scroll-stopping, direct-response focused, and built to perform
• Produce carousels, product feature graphics, offer visuals, and hook-led image ads across multiple brand styles
• Ensure every asset is on-brand, including typography, color usage, visual hierarchy, and tone
• Support campaign and promotional design, including sale banners, offer graphics, seasonal creative, and launch assets
• Contribute to product imagery and brand visual assets across the portfolio
• Design supporting landing-page assets in collaboration with the Web Designer and CRO team
• Maintain and evolve brand design systems and asset libraries
• Occasionally support internal design needs such as decks, documents, or external-facing materials
• Work from briefs produced by creative strategists and collaborate with strategists and team leads

Requirements

• A portfolio that includes DTC or direct-response graphic ad creative
• Proficiency in Figma and Photoshop, Canva, and AI image tools
• Strong grasp of visual hierarchy, typography, and layout as performance tools
• Ability to work across multiple brand identities
• Reliable, consistent output; ability to handle concurrent briefs and hit deadlines without quality slipping
• Comfortable in a feedback-driven environment
• Experience designing for DTC beauty, wellness, or lifestyle brands is a strong advantage
• Familiarity with AI design tools is a strong advantage
• Basic understanding of copywriting and how headline and visual work together is a strong advantage
• Experience with motion graphics or simple animated assets for social is a strong advantage
• Understanding of conversion-focused design principles is a strong advantage

Core Competencies

Demonstrates expertise in designing high-performing static ad creatives for direct-response campaigns, with a strong focus on visual hierarchy, typography, and layout. Proficient in collaborating with cross-functional teams to produce on-brand assets that drive engagement and conversions.

Highest-signal resume keywords

• Proficiency In Figma
• Proficiency In Photoshop
• Experience Designing For DTC Brands
• Understanding Of Conversion-Focused Design Principles
• Familiarity With AI Design Tools

Hard Skills

• Graphic Design
• Visual Hierarchy
• Typography
• Layout Design
• Motion Graphics
• Animated Assets

Soft Skills

• Reliable Output
• Ability To Handle Concurrent Briefs
• Comfortable In Feedback-Driven Environment

Industry Keywords

• DTC
• Direct-Response
• Beauty
• Wellness
• Lifestyle

Tools & Technologies

• Canva
• AI Image Tools