Global Smart Module Segment Marketing Manager

Quectel; Deutschland; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading technology company is searching for a Global Smart Module Segment Marketing Manager to spearhead marketing strategies in the IoT space. This pivotal role will involve defining target markets, launching promotional campaigns, and driving customer engagement to enhance market share. Ideal candidates should have substantial experience in IoT marketing and a passion for innovation.

Leistungen

Innovative environment encouraging new ideas

Career development opportunities

Flexible working hours with remote options

Collaborative team culture

Qualifikationen

• Minimum of 3 years as a Marketing Manager in IoT, smart modules/SOM/SOC experience preferred.
• Fluent in written and spoken English.
• Strong understanding of market trends and customer pain points.

Aufgaben

• Own the global marketing strategy for the smart module segment.
• Create and manage promotional campaigns and content.
• Collaborate with product management and sales teams for alignment.

Kenntnisse

Strategic Thinking

Communication

Digital Marketing

Project Management

Ausbildung

Bachelor's degree in Marketing, Business, or Engineering

MBA

Tools

CRM Systems

Digital Marketing Tools

Analytics Platforms

Jobbeschreibung

Global Smart Module Segment Marketing Manager

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Global Smart Module Segment Marketing Manager

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Job Description/Summary

We are seeking a forward-thinking and results-oriented

Job Description/Summary

We are seeking a forward-thinking and results-oriented Global Smart Module Segment Marketing Manager to lead global marketing efforts within our Smart Module/system on module (SOM)/system on chip (SOC) business. This role will be responsible for developing and executing targeted strategies that position our smart modules for success across diverse verticals including industrial IoT, smart cities, healthcare, robotics, AR/VR, automotive and more. The ideal candidate will have a strong background in the AI/IoT sector, with specific experience in smart modules or embedded wireless technology. This person will play a key role in identifying new market opportunities, creating tailored promotional content, and driving customer acquisition and revenue growth through impactful campaigns.

Key Responsibilities

• Own the global marketing strategy for the smart module segment, aligning with overall business goals and product roadmaps.
• Define target markets, segment positioning and messaging based on in-depth customer, industry, and competitor analysis.
• Research and evaluate emerging market opportunities and new customer segments to expand our smart module market share.
• Identify customer purchasing drivers to guide strategic decisions in product positioning, marketing and sales.
• Create and manage compelling promotional campaigns and content to engage new and existing audiences and support the sales funnel.
• Collaborate closely with product management, sales, field application engineering (FAE) and regional marketing teams to ensure alignment and consistency across global initiatives.
• Devise and execute digital marketing efforts (web, email, social media, paid campaigns) to enhance visibility and demand generation for smart modules.
• Represent the company as a subject matter expert at global industry events, tradeshow and webinars.
• Track KPIs and analyze the performance of campaigns to refine and improve marketing effectiveness.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA is a plus.
• Minimum of 3 years of experience as a Marketing Manager in the IoT space, with direct experience in smart modules/SOM/SOC, single board computers (SBC) or embedded wireless technologies preferred.
• Experience of marketing devices based on Qualcomm Snapgradon and Dragonwing chipsets, Mediatek Genio and Rockchip chipsets
• Familiar with is familiar with NXP i.MX8, Ambarella processors, TI, Renesas or similar MCUs
• Experience in IoT verticals where devices with Android and Linux OS are present
• Fluent in written and spoken English.
• Demonstrated ability to identify new market segments and develop high-impact marketing campaigns that drive measurable results.
• Strong understanding of smart module use cases, market trends and customer pain points across multiple verticals.
• Excellent storytelling, communication and content development skills.
• Proficient with digital marketing tools, CRM systems and analytics platforms.
• Strong collaboration and project management skills, especially in a global and cross-functional environment.
• Self-motivated, strategic thinker with a passion for innovation and growth.
  
  

What We Offer

• Innovative Spirit: Work in a creative environment that encourages new ideas and solutions.
• Career Development: We invest in your growth and continuous learning.
• Team Culture: Join a motivated team that collaborates to shape the future of IoT.
• Flexibility: Enjoy flexible working hours and the opportunity to work remotely.
  
  

Only shortlisted candidates will be contacted!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Telecommunications

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