Global Product Marketing & Campaign Manager

Knauf; München; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A global construction materials manufacturer is seeking a Global Product Marketing & Campaign Manager to drive product marketing initiatives for ceilings. This role requires over 5 years of B2B marketing experience, fluency in English and German, and a passion for the construction industry. Successful candidates will contribute to innovative marketing strategies and collaborative campaigns in a flexible work environment.

Leistungen

Flexible working hours

Extensive training

Competitive salary

Qualifikationen

• Minimum 5 years of B2B marketing experience in building construction.
• Strong interest in ceiling products and architecture.
• Proven ability to develop effective marketing strategies.

Aufgaben

• Develop and execute product marketing strategy for ceilings.
• Manage product marketing assets and content creation.
• Lead go-to-market product campaigns.

Kenntnisse

B2B marketing experience

Fluency in English

Fluency in German

Interest in construction industry

Multi-channel marketing campaigns

Project management

Collaboration

Ausbildung

Bachelor’s Degree in Marketing

Jobbeschreibung

Knauf stands for opportunity. We know that opportunity looks different to each person and we are proud that we see opportunity in everyone. This exciting role within the Knauf Ceiling Solutions Global Marketing Team could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.

We are now looking for another team member to join us as Global Product Marketing & Campaign Manager .In this role, you will take ownership of developing and implementing a comprehensive product marketing strategy, as well as driving targeted initiatives for our unique multi-material ceilings portfolio. You will play a pivotal role in crafting impactful value propositions, developing strategic messaging frameworks, and leading go-to-market campaigns that effectively highlight product advantages and deliver clear customer benefits to the right audiences.

What you’ll be doing :

• Developing and executing a comprehensive multi-material ceilings product marketing strategy, incorporating compelling value propositions and a messaging framework that highlights product and customer benefits while effectively addressing target audiences.
• Managing the creation, coordination, maintenance, and continuous improvement of customer-facing product marketing assets and content – including brochures, presentations, videos, images, etc. – ensuring alignment with defined value propositions, brand guidelines, and key messages.
• Leading the strategic planning, execution, and performance analysis of innovative go-to-market product campaigns, guided by the annual ceilings innovation roadmap and ensuring alignment with global strategies and local market needs.
• Collaborating closely with cross-functional teams, including product management, digital marketing, local marketing, and sales teams, to ensure seamless and effective implementation of product marketing and campaign initiatives.
• Defining, tracking, and analysing key performance indicators (KPIs) to evaluate the success of marketing initiatives and campaigns, including lead generation efforts and their contribution to bringing potential revenue, delivering actionable insights and recommendations to optimise future strategies.
• Staying ahead of market trends, competitive landscape, and customer feedback, adapting product marketing strategies to maintain relevance and maximise impact in an evolving market environment.
• Driving innovation and creativity in product marketing strategies, utilising emerging technologies, tools, and platforms to enhance asset management, campaign performance, customer engagement, and brand visibility.

What we’d love for you to have :

• Bachelor’s Degree in a related field of study or equivalent in Marketing / Marketing Communications
• 5+ years of B2B marketing experience, preferably in the building construction industry
• Fluency in English and German are required for this position
• Strong interest in ceiling products, building construction and architecture, enabling the development and creation of clear and compelling value propositions and content
• Extensive expertise and a structured approach to developing and executing effective multi-channel marketing campaigns
• Demonstrated expertise in managing complex project lifecycles for global marketing initiatives, including strategic planning, cross-functional collaboration, and successful execution to achieve measurable results
• Exceptional ability to foster collaboration, establish trust-based relationships, and effectively influence key stakeholders to drive alignment and achieve shared goals

We are interested in you as a person; your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you.

We’ll provide :

A varied, interesting and challenging role in an innovative company. You will join a dynamic international team in a modern work environment with flexible working hours. We will provide extensive training, a competitive salary and an attractive range of company benefits.

What happens next?

We appreciate that your time is precious and applying for a new job can be a lengthy process - and we’ll get back to you ASAP.

We are a global manufacturer of construction materials and within our Group, our 42,000 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.

Knauf Ceiling Solutions is proud to be part of the Knauf Group. With 10 manufacturing sites and a global presence in over 100 countries, we continue to grow and are looking for passionate, ambitious individuals to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world.