Global Brand Communications Lead

Tamarind Intelligence; Berlin; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Glovo credit

Gym membership discounts

Extra time off

Remote work 2 days/week

Work from anywhere up to 3 weeks/year

Enhanced parental leave

Office nursery

Wellbeing programs

Zusammenfassung

Glovo is seeking a Global Brand Communications Lead to shape how millions experience the brand worldwide. You will develop and execute campaigns to strengthen brand equity and drive growth across diverse markets.

Lead TV and cross-channel initiatives, collaborate with agencies, and refine the global comms strategy while guiding localization. Strong data-driven mindset and cross-functional leadership are essential.

Qualifikationen

• 5-7 years in brand management/communication, FMCG or top-tier agencies a plus.
• Degree in business, marketing or related field.

Aufgaben

• Lead end-to-end development of global TV campaigns and cross-channel tool boxes.
• Manage relationships with creative agencies and production houses within timelines and budgets.
• Evolve and refine Glovo's global communication strategy.
• Co-lead AI initiatives to improve communications effectiveness.
• Collaborate with regional teams to maintain brand integrity while localizing messages.
• Coordinate with design and performance marketing to build a pipeline of digital communications.
• Track and manage the global communications budget.

Kenntnisse

Brand management

Campaign leadership

Agency management

Project management

Data-driven insights

Cross-cultural communication

Spanish and English fluency

Ausbildung

Business/Marketing degree

Jobbeschreibung

Company Description

Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We’re looking for a talented, creative, and data-driven Global Brand Communications Lead to join our Global Brand Team and help shape how millions of people experience and connect with Glovo around the world.

As Global Brand Comms Lead, you will develop and execute impactful communication campaigns that strengthen Glovo’s brand equity, build brand love, and bring our value proposition to life across diverse audiences and cultures.

We’re looking for someone with strong mental agility able to connect consumer insights, creativity, culture, and business needs into clear, effective communication solutions.

You will:

• Lead the end-to-end development of global TV campaigns and related cross-channels tool boxes, from project planning, concepts development, consumer testing and production.

• Spearhead the relationship with creative agencies and production houses to produce high-impact communication that resonates with diverse cultures and markets, ensuring adherence to timelines and budgets

• Take part in the ongoing evolution and refinement of Glovo's global communication strategy, ensuring continuous alignment with the company's brand objectives and evolving business goals.

• Co-lead AI initiatives to drive more relevant and effective communications.

• Collaborate, provide guidance and support regional and local marketing teams to maintain brand integrity while localizing .

• Collaborate closely with cross-functional teams, including design and performance marketing to develop a robust pipeline of digital communications to accelerate new customer acquisition.

• Track and manage the global communications budget.

Qualifications

Requirements:

• Minimum 5-7 years of professional experience, ideally in brand management/communication role (FMCG or Top tier creative agency background is a plus).

• University degree in Business administration or marketing

• Strong understanding of brand strategy and the ability to translate it into compelling TV & cross-channels creatives.

• Proven experience leading TV& 360 campaign development end-to-end, including agency management and creative feedback.

• Strong project management skills with a track record of delivering high-quality campaigns on time and within budget.

• Experience developing integrated campaigns across ATL, digital and social channels.

• Strong understanding of brand positioning, messaging, and storytelling techniques.

• Strong analytical skills with proficiency in qualitative and quantitative research methodologies.

• Strong proficiency in analyzing and leveraging data and consumer insights to drive strategic decision-making.

• Spanish native and very fluent in English, other languages would be a plus.

Additional Information

• Monthly Glovo credit to satisfy your cravings!

• Discounted gym memberships to keep you energized.

• Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!

• Enhanced parental leave, and office-based nursery.

• Online therapy and wellbeing benefits to ensure your mental well-being.

At Glovo, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our LinkedIn and website!