Freelance Performance Marketing Creative Strategist

Real Work From Anywhere; Deutschland; Remote; EUR 83.000 - 165.000; Teilzeit

Zusammenfassung

Superside is seeking an experienced Performance Marketing Creative Strategist on a freelance basis to sit at the intersection of brand creative strategy and paid social performance. The ideal candidate will have operated at this intersection inside a brand's marketing team.

You will be responsible for guiding channel strategy, adapting large brand campaigns for paid social, and ensuring briefs balance performance with brand integrity while delivering at scale.

Qualifikationen

• Hands-on paid social experience across Meta, TikTok, Google Display and YouTube.
• In-house brand experience, not agency-only.
• Proven track record owning paid social creative strategy.
• Experience producing hundreds of ads per month.
• Ability translate brand intent into concise briefs.

Aufgaben

• Advise on current paid social trends across formats and platforms.
• Recommend channel strategy for paid social.
• Adapt big brand campaigns for paid social — what to change or cut and how to re-shot for feed, story, or in-feed.
• Improve briefs to be tighter and performance-informed while protecting brand integrity.
• Advise on testing and creative automation — structure testing at scale without chaos.

Kenntnisse

Paid social experience

Brand-side experience

Creative strategy

Ad creation scale

Cross-functional communication

Tools

Meta Ads

TikTok Ads

Google Display Network

YouTube Ads

Jobbeschreibung

Superside is looking for an experienced Performance Marketing Creative Strategist on a freelance basis. Your role will sit at the intersection of brand creative strategy and paid social performance. The ideal candidate will be someone who has operated at this intersection before, ideally from inside a brand's own marketing team.

Superside is looking for an experienced Performance Marketing Creative Strategist on a freelance basis. Your role will sit at the intersection of brand creative strategy and paid social performance. The ideal candidate will be someone who has operated at this intersection before, ideally from inside a brand's own marketing team.

What You'll Do

• Advise on current paid social trends — formats, platform shifts, and what's working now versus six months ago.
• Recommend channel strategy — where and how brands should show up across paid social.
• Adapt big brand campaigns for paid — determine what changes, what gets cut, and what gets re-shot or re-cut for feed vs. story vs. in-feed native.
• Improve how creative teams get briefed — tighter, more performance-informed briefs that still protect brand integrity.
• Advise on testing and creative automation — structure creative testing at scale (variants, hooks, iteration speed) without it becoming chaos.

What You'll Bring

• Creative or content strategy background with hands‑on paid social experience (Meta, TikTok, Google Display, YouTube) — you speak both languages fluently. Not a strategist who hands off to media, and not a media buyer dabbling in creative.
• In‑house experience at a brand, not agency‑only — you've operated close to the business and the numbers, not at arm's length through an agency model.
• A track record of owning or heavily influencing paid social creative strategy — not just executing against someone else's brief. We're looking for evidence of ownership, not just production.
• Experience producing hundreds of ads per month — confirmation that you've operated at real scale, not boutique volume.
• Comfort being both strategist and translator — you can talk brand with a CMO and shot lists with a creative team, sometimes on the same day.

Who Thrives Here

You've sat inside a brand's marketing org and felt the tension between "this needs to look right" and "this needs to perform" — and you've built the muscle to resolve that tension instead of picking a side. You can look at a hero campaign asset and immediately see the six ways it needs to fragment for paid social, and you can sit across from a creative team and turn "the CTR is soft" into a brief they can actually act on.

Interested candidates should be prepared to speak to specific campaigns they've owned end-to-end — from creative strategy through paid social execution and iteration