Field Sales

Bella Bona; Dortmund; Hybrid; EUR 40,000 - 70,000; Full time

Job summary

Bella&Bona is a venture-capital-backed food-tech company offering a workplace food program that employees enjoy every day. We are building a category-defining company at the intersection of food, operations, and technology.

We are seeking a Field Sales Representative to cover NRW (Köln, Dusseldorf or Dortmund). This fast-paced, full-time role places ownership from day one as you run your territory, pipeline, visits, and demos while advancing toward Account Executive responsibilities.

Qualifications

• 2+ years of B2B sales or field sales with targets.
• Willing to visit companies in person every day.
• German at C1 or above, fluent English.
• High ownership and execution focus in a fast-paced environment.

Responsibilities

• Bring new companies onto Bella&Bona by building a strong pipeline of leads.
• Conduct field visits to open doors and build relationships with decision-makers.
• Perform cold outreach to prospects via calls and other channels.
• Grow into Account Executive by handling demos and closing deals.
• Own your pipeline and visits, with strong CRM usage.

Skills

B2B sales

Field sales

Customer-facing

Job description

Overview

Bella&Bona is a venture-capital-backed food-tech company offering a workplace food program that employees enjoy every day. We are building a category-defining company at the intersection of food, operations, and technology.

To support our growth, we are looking for a Field Sales Representative in NRW area \"Köln, Dusseldorf or Dortmund\" who wants to be out in the field, in front of decision-makers, winning new business for us every day.

This is a hands-on, full-time role with real ownership from day one. You'll get up to speed quickly alongside the team and then run your own territory, pipeline, visits, and demos.

Your mission

As Field Sales Representative, your mission is to bring new companies onto Bella&Bona by getting in front of the right people and building a strong pipeline of leads.

This is a fast-paced, high-growth role with real ownership and direct impact.

Your focus will be on:

• Field visits - going out to companies in person, every day, to open doors and build relationships.


• Cold outreach - cold calling and cold approaching prospects with confidence and persistence.


• Growth path to AE - this role is built as the first step toward becoming an Account Executive. You'll start with lead generation and outreach, and grow into running demos and closing deals yourself.


• Pipeline ownership - you'll manage your own leads and visits, and gain deep knowledge of CRM system along the way.

Your profile

• Based in Köln, Dusseldorf or Dortmund


• 2+ years of experience in B2B sales, field sales, or another customer-facing role with targets


• Willing to visit companies in person, every day


• Comfortable with cold calls and cold outreach


• German at C1 or above, fluent English


• High ownership and execution focus - you don't wait for instructions, you act


• Comfortable working independently in a fast-paced, high-pressure environment


• Resilient - you don't take rejection personally and you keep going

Why us?

• Direct exposure to how B2B field sales actually works


• Steep learning curve and hands-on growth


• Real ownership and responsibility from day one

Bella & Bona's Team Culture

• Mission-driven and long-term oriented - we focus on building a sustainable company with real impact


• Strong sense of ownership - we take responsibility and act like founders


• Open and proactive communication - clarity, honesty, and solutions matter


• High execution standards - we move fast and care deeply about results


• Continuous learning mindset - we constantly improve how we work


• Customer-centric approach - everything starts with delivering great experiences