Field Marketing Manager UKI

Extreme Networks; Deutschland; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Extreme Networks is seeking a strategic and experienced Field Marketing Manager to lead the marketing function for the direct and indirect GTM in the UKI. This role drives pipeline generation, accelerates sales cycles, and plays a major role in growing revenue.

Reporting to the Sr. Director EMEA Field Marketing, you will evolve the strategy, planning, and execution of high-impact field marketing customer acquisition and expansion programs—virtual and in-person field events, targeted demand

Qualifikationen

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required).
• Pipeline Expertise: 7+ years scaling field marketing programs with direct pipeline accountability.
• Revenue Growth: Understanding demand generation funnels, sales processes, and revenue operations in B2B.
• Innovation Mindset: Create breakthrough programs beyond traditional events—digital experiences, ABM campaigns, omnichannel strategies.
• Stakeholder Management: Strong partnership with sales leaders and cross-functional teams.
• Data & Analytics: Proficiency in pipeline attribution, conversion analysis, and ROI optimization.
• Communication: Excellent written and verbal communication skills.
• Program Management & Operational Rigor: Highly organized for multiple initiatives.
• Travel: 20%-25% domestic travel.

Aufgaben

• Define and execute field marketing strategy aligned with objectives, goals, and sales targets.
• Build ROI-based field marketing strategy using data analytics.
• Deliver pipeline targets with accountability for conversion across segments and accounts.
• Engage stakeholders across Sales, Channel, BDR, Marketing teams.
• Collaborate with product marketing and creative to develop value messaging and content.

Kenntnisse

Field marketing

Data analysis

ROI optimization

Stakeholder management

Campaign management

Account-based campaigns

Digital marketing

Sales collaboration

B2B marketing

Domestic travel

Ausbildung

Bachelor's degree in Marketing or Business

MBA preferred

Tools

Salesforce

Marketo

Jobbeschreibung

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme.

Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.

Become part of Something big with Extreme! As a global networking leader, learn why there's no better time to join the Extreme team.

Role Summary

Extreme Networks is seeking a strategic and experienced Field Marketing Manager to lead the marketing function for the direct and indirect GTM in the UKI. This role drives pipeline generation, accelerates sales cycles, and plays a major role in growing revenue. As a member of the extended UKI leadership team, you will evolve the strategy, planning, and execution of high-impact field marketing customer acquisition and expansion programs - virtual and in-person field events, targeted demand generation and account-based campaigns, and integrated full funnel marketing channel initiatives. The ideal candidate brings deep experience in field and event marketing, cross-functional collaboration, maximizing ROI, and data-driven decision-making.

Reporting to the Sr. Director EMEA Field Marketing in this role you will work collaboratively on the regional direct/channel strategy and execution as well as support related growth marketing initiatives for the EMEA region.

Key Responsibilities

• Strategic Ownership: Define and execute the field marketing strategy for your specific segment(s) aligned with corporate objectives, marketing goals, and sales targets. Own end-to-end planning and execution of strategy and tactics. Design repeatable, scalable programs and processes that generate predictable pipeline growth.
• Data-Driven Strategy: Build and refine a field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics.
• Pipeline Management: Deliver measurable pipeline targets with full accountability for conversion across your segment(s), target accounts and vertical segments. Optimise programs and processes that continuously improve conversion rates.
• Stakeholder Engagement: Build strong relationships and alignment with key stakeholder organisations including Sales, Channel, BDR, Corporate and Regional Marketing, Marketing Services – Operations, Integrated Campaigns, Digital.
• Impactful Content: Collaborate with product marketing and creative teams to develop value proposition messaging and inform content strategy. Support the sales team by identifying assets and customising content to execute successful campaigns to support the sales motion.
• Partner Campaigns: Create and execute joint go-to-market strategies supporting pipeline generation goals with key partners.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required).
• Pipeline Expertise: 7+ years scaling field marketing programs in fast-growing tech companies, with direct pipeline accountability and proven track record of exceeding revenue targets.
• Revenue Growth: Deep understanding of demand generation funnels, sales processes, and revenue operations in B2B environments.
• Innovation Mindset: Proven ability to create breakthrough programs beyond traditional events—digital experiences, account-based campaigns, and omnichannel strategies
• Stakeholder Management: Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact
• Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using Salesforce, Marketo and other data analysis platforms
• Communication: Exceptional written and verbal communication skills
• Program Management & Operational Rigor: Highly organised with the ability to prioritize and deliver results across multiple demand generation initiatives in a fast-paced environment.
• 20%-25% domestic travel

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.

We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.