Field Marketing Manager DACH (German-speaking) (m/w/d)

Cision; Frankfurt (Oder); Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading marketing technology firm located in Frankfurt, Germany, is searching for a Field Marketing Manager DACH. This role involves creating and managing B2B lead generation campaigns and shaping regional strategies. The ideal candidate will have 2-3+ years in B2B marketing, strong communication skills in German, and experience with various marketing tactics. The company promotes an inclusive and innovative environment that values diverse perspectives and fosters collaboration.

Leistungen

30 days PTO per year

4 Wellness days per year

Gym sponsorship

Employee Assistance program

Qualifikationen

• 2/3+ years of marketing experience, preferably in B2B marketing.
• Experience with event marketing, webinars, content marketing, and digital strategies.
• Deep understanding of lead handoff from marketing to sales.

Aufgaben

• Develop and execute regional demand programs.
• Execute regional campaigns including event marketing and content marketing.
• Continuously measure and adjust campaign effectiveness.

Kenntnisse

Excellent written and oral communication skills in German

B2B marketing experience

Project management skills

Collaborative team player

Ausbildung

BA/BS degree in marketing or business

Jobbeschreibung

Field Marketing Manager DACH (German-speaking) (m/w/d)

Frankfurt, Germany

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.

Empower your impact at Cision. Be seen, be understood, be you.

About the Role

As the Field Marketing Manager for DACH, you're a seasoned Demand Generation Marketer looking to make an impact with a dynamic team. In this role, you'll be responsible for creating and managing B2B lead generation campaigns that drive high-quality leads for our sales team. You’ll play a key role in shaping the regional strategy and take full ownership of planning and executing content and messaging specifically for the DACH audience. We’re looking for someone with a strong sense of ownership who is excited to be hands‑on throughout the entire process, from start to finish.

What You'll Do

• Develop and execute regional demand programs mapping audience‑centric themes and content to target the audiences throughout the buying cycle to achieve pipeline creation and revenue goals.
• Execute regional campaigns including event marketing, webinars, content marketing, emails, digital and social.
• Work closely with our DACH sales team and forge strong communication and processes between teams.
• Continuously measure and appropriately adjust campaign effectiveness, lead generation performance, lead conversion ratios, sales cycle conversions.
• Create new or adapt global content to regional specificities in an intuitive and resourceful manner.
• Manage official German Cision and Brandwatch social accounts and represent the company on relevant discussions on those and other social media platforms.
• Contribute to the regional digital marketing strategy with team members - either directly or through agency - including PPC, SEO, retargeting and paid social media.

What You 'll Bring

• German native with excellent written and oral communication skills and a proficient level of English.
• At least 2/3+ years of marketing experience, preferably in B2B marketing including specific experience with programs and tactics such as event marketing, webinars, content marketing, emails, digital, social, paid and content partnerships.
• Excellent project management skills and the ability to remain organized and calm in high pressure situations.
• BA/BS degree, preferably in marketing or business.
• Experience working closely with commercial and sales development teams to solicit feedback and ensure quality of leads.
• Deep understanding of how to manage and optimize the lead handoff from marketing to sales.
• A team player with demonstrated success working in a collaborative, cross‑team capacity - both internally and externally.
• Experience in the software or social media industry sector desirable.
• Demonstrated track record of generating innovative content.

What We Offer

• A place in a high performing team at a growth‑driven company.
• An open, informal, diverse and multinational working environment.
• 30 days of PTO per year and 4 Wellness days per year to encourage a healthy work‑life balance.
• Additional pension and childcare employer contribution.
• Gym sponsorship and full Headspace subscription.
• 24/7 Employee Assistance program.

#Germany

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award‑winning solutions, including its next‑gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long‑term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [e-mail].

Day‑to‑day preferred language with colleagues and set‑up for reports and analyses will mostly be German, however, please bear in mind that Cision is a global company, and so is our Talent Acquisition team, so please apply using a CV written in English so we can review your application.