Expert Lead Marketing Controlling (m/f/d)

Westwing Group SE; München; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading e-commerce company in Munich is seeking an Expert Lead Marketing Controlling to maximize marketing investments and drive profitable growth. The role involves analyzing marketing KPIs, leading budget processes, and collaborating with senior leadership to drive strategic decisions. Strong experience in marketing performance management and proficiency in BI tools are essential for success in this position. The company offers a hybrid working environment and extensive benefits.

Leistungen

30 days of paid holiday

Health and wellbeing offerings

Discounted company daycare

Subsidised company pension scheme

Regular company events

Hybrid working model

Discounts on products

Qualifikationen

• At least 7+ years of experience in related field.
• Deep expertise in marketing ROI modelling and cost optimisation.
• Proven ability to link marketing performance to profitability.

Aufgaben

• Monitor and analyse marketing KPIs across all channels.
• Identify trends and provide actionable recommendations.
• Lead budget and forecasting processes.

Kenntnisse

Marketing performance management

KPI analysis

Stakeholder management

Data analysis

Process improvements

Tools

Power BI

Tableau

Jobbeschreibung

Permanent employee, full-time – Munich Office.

Overview

As Expert Lead Marketing Controlling, you maximise the return on our marketing investments and drive profitable growth across all channels and regions. You are a trusted partner to the CFO and CMO, combining strategic insight, financial acumen and data-driven decision-making to ensure every euro spent delivers measurable impact. This position is permanent and based in Munich.

Responsibilities

• monitor, analyse and challenge marketing KPIs (ROI, CAC, CLV, payback) across all channels and markets, as well as across our full funnel marketing approach
• identify trends, deviations and efficiency gaps, providing targeted, actionable recommendations for rapid improvement
• lead budget and forecast processes, ensuring accuracy, accountability and alignment with our strategic goals
• deliver high-quality insights to guide channel allocation, campaign planning and long-term investment strategies
• partner with senior leadership in performance reviews, influencing key decisions at board level
• collaborate with BI and Analytics to refine KPI frameworks, attribution models and forecasting methods

Qualifications

• at least 7+ years of experience in marketing performance management or marketing controlling within e-commerce, omnichannel retail or D2C businesses
• deep expertise in marketing ROI modelling, KPI analysis and cost optimisation across markets and channels
• proven ability to link marketing performance to profitability, shareholder value and strategic growth
• strong stakeholder management skills, with experience working closely with C-level executives
• proficiency in BI tools (e.g. Power BI, Tableau) and advanced data analysis capabilities
• a track record of driving process improvements and fostering a culture of cost efficiency

Why Westwing

Aside from our awesome team and shared purpose, we offer a variety of additional benefits. Come work with us and get:

• an inspiring, international, informal, and nonpolitical environment for you to take ownership and grow your career
• a unique culture based on trust, support, and collaboration where we foster open communication with our biweekly Company All-Hands, feedback channels, and regular Q&A sessions
• hybrid working mode with 2-3 office days per week
• up to 4 weeks temporary work-from-anywhere per year
• 30 days of paid holiday per year
• a beautiful, centrally located and dog-friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace
• 40% off Westwing Collection and 20% off all third-party brands in our shop (each on non-reduced items), a 10% Family & Friends voucher, and Westwing vouchers for special occasions
• regular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and more
• health and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and more
• discounted green mobility options with public transport or JobRad
• company daycare “Westwing Wichtel” next to our Munich office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich
• subsidised company pension scheme
• “Social Impact Day” p.a. to use for doing good for environment and/or society

About Us

Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 497 million in 2024. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.

Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.

Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.