Event Manager B2B - Tech Company

Azienda Anonima; Berlin; Hybrid; EUR 100.000 - 160.000; Vollzeit

Zusammenfassung

Azienda Anonima is seeking a Global Field Marketing Lead to build and scale our field marketing capabilities across Europe, establishing programs and infrastructure to drive pipeline and revenue growth in the legal tech space.

As a founding member, you will partner with Sales, Customer Success and Product Marketing to create scalable programs, measure ROI, and align with regional markets while guiding cross-functional teams through fast-growing times.

Qualifikationen

• 8+ years of B2B marketing experience
• Proven track record building and scaling field marketing programs
• Strong analytical skills and data-driven approach
• Experience contributing to revenue goals via integrated marketing
• International marketing awareness across European markets
• Self-starter with ability to run sophisticated programs with small teams
• Excellent project management and budgeting capabilities
• Understanding of EU regulatory requirements for marketing

Aufgaben

• Build and lead the field marketing function across the region
• Drive field marketing initiatives across Europe, including smaller accounts
• Create and implement field marketing programs (events, roundtables, conferences)
• Align field marketing with territory goals to achieve pipeline and revenue targets
• Establish measurement frameworks (lead scoring, attribution, ROI)
• Evaluate and select premium third-party events and activation strategies
• Collaborate with Marketing, Sales, Product Marketing, and Legal to ensure aligned messaging
• Manage regional partners, vendors, and budgets with ROI focus
• Drive post-program analysis and data-driven optimization

Kenntnisse

B2B marketing

Field marketing

Data-driven marketing

Cross-functional collaboration

Jobbeschreibung

We are seeking a Global Field Marketing Lead to build and scale our field marketing capabilities globally. As a founding member of our field marketing function, you'll establish the programs and infrastructure that drive pipeline and revenue growth across diverse European markets, while supporting our mission of bringing trusted, reliable AI to the legal profession.

This role requires a sophisticated understanding of B2B marketing with demonstrated success in field marketing to create a regional growth engine. You'll develop and execute comprehensive strategies that drive revenue growth in partnership with Sales, Customer Success and Product Marketing teams, creating compelling programs and flywheel motions that empower the Sales team to achieve their revenue targets.

You'll work closely with sales leadership, the broader marketing team, and cross-functional partners to ensure programs directly support revenue growth and strategic account advancement.

Responsibilities

• Build and lead the field marketing function, establishing scalable frameworks and processes from scratch across the region
• Drive field marketing initiatives across law firms while building scaled programs for smaller accounts, adapting strategies for diverse European markets and buying behaviours
• Create and implement field marketing programs including executive roundtables, customer events, legal industry conferences, partner programs;
• Partner closely with sales leadership to align field marketing programs with territory goals that directly achieve pipeline and revenue targets
• Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate field marketing's impact on revenue
• Evaluate and select premium third-party events that align with business goals and create high-impact activation strategies
• Collaborate with the wider Marketing team to ensure all programs align with company-wide strategy while meeting local market needs
• Coordinate with Product Marketing and Legal domain experts to ensure consistent, credible messaging and positioning in all regional programs
• Manage regional resources including building relationships with key partners, vendors, bar associations, and legal industry organisations across markets
• Build and manage a regional field marketing budget with strong financial discipline and ROI focus
• Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimisation

You May Be a Good Fit If You

• Have 8+ years of B2B marketing experience with blended expertise in field marketing in EMEA markets
• Have a track record of successfully building and scaling field marketing and demand generation programs from the ground up
• Have strong analytical skills and a data-driven approach to program optimisation and attribution
• Have demonstrated success contributing to significant revenue goals through integrated marketing initiatives
• Possess international marketing experience and understanding of regional market dynamics across European markets
• Are a proven self-starter who can build and run sophisticated programs with small teams in fast-paced scale-up environments
• Have strong project management skills with experience managing complex, multi-country programs simultaneously
• Possess exceptional budgeting and financial management capabilities with experience managing substantial field marketing budgets
• Demonstrate cultural awareness and the ability to adapt strategies for diverse European markets
• Excel at cross-functional collaboration, particularly with sales teams and executive stakeholders
• Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action

Strong Candidates May Also

• Have experience marketing AI/ML, legaltech, or other complex technical products to enterprise customers
• Have experience at high-growth technology companies
• Have previous experience as a first field marketing hire in a new region
• Have fluency in English and at least one of other EU languages such as Italian, Spanish, German, or French
• Have understanding of EU regulatory and compliance requirements for marketing activities, including within the legal sector
• Have experience evaluating and activating premium third-party events strategically, including hospitality management at high-end venues and cultural experiences

Travel Requirements

Role-specific policy: this role requires approximately 30-50% travel within EU for field programs, customer engagements, events, and stakeholder meetings, with additional travel to the offices for alignment and planning sessions.

Location

Flexible within EU working hours, with a preference for candidates based in one of our regional hubs (Milan, Madrid, Barcelona, Berlin, Sofia, or Paris). If you'd need some time to relocate, we still encourage you to apply — we're happy to offer flexibility during a transition period.